The adjectives “high-end” and “luxury” are often interchangeable in property descriptions. But are they one and the same?
My real estate business focuses directly on the luxury, high-end and upscale market. My work includes traveling, listing, marketing, comparing and selling upscale homes in the Gallatin Valley. After concentrating on this niche market for almost 8 years, I firmly believe that there is a difference in the connotation between “high-end” and “luxury” when discussing real estate. Please note that this affects real estate. Even though this applies to other items that are sold or bought, my focus is on real estate.
High-end is a quantitative expression that places a property firmly at the most expensive end of the cost spectrum. In the Gallatin Valley, a home with a price tag of over $ 750,000 is considered a “high end”. It is assumed that the expensive pricing is due to the attractiveness of the house for demanding customers. Pricing is based primarily on the current market, location, materials, workmanship and the feeling that it is a good investment, area and size of the house. In the past three to four decades, American culture has led to marketing and advertising campaigns in which certain products have been branded in such a way that simply recognizing their name can cost them a lot more than their competitors. Designer jeans are a typical example. When it comes to real estate, certain districts, architects, builders or building materials help a house to be marketed at higher asking prices than the properties of the property warrant. At the same time, selected houses cost more from scratch to create them.
All of the material costs that add up are very different, and often a buyer needs to know that Brazilian hardwood is far more expensive and desirable than rough-sawn oak.
Luxury, on the other hand, is a state of mind created by ultimate comfort that corresponds to a person’s personal sensitivity. What is considered luxurious for one person is not necessarily the ultimate for another person. However, luxury tends to include certain circumstances, such as each component that is thought through and addressed to contribute to a rich, comfortable, and lush lifestyle. Luxury is hard to come by as it requires attention to detail, a willingness not to cut corners and only use the best materials and workmanship to improve the overall ambience and style of design and construction. A luxurious log house differs significantly from a luxurious, modern house in terms of feel, space, material and surroundings, but it combines its integrity and its goal of satisfying the emotional well-being of a person who is basically looking for something. Not essential, but worth every penny as it promotes comfort and pleasure.
Both “high-end” and “luxury” have the connotation of being expensive. I have found that what at first glance seems expensive is often a “business” or a “bargain” because the property is pure perfection for the new owner and fulfills all of their dreams and expectations. They don’t spend thousands of dollars on the renovation and, more importantly, they happily inhabit the room. I use both terms “high-end” and “luxury” regularly because they have similarities and are excluded for real estate marketing. However, it is good for you as a customer to understand the slight differences between the words, as high-end may not offer the comfort that qualifies something as luxurious, and luxury does not necessarily mean big and expensive.
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