The mission was to modernize and rejuvenate the brand and remind consumers of Terry’s solemn spirit year round.
The new gift-gift design arouses people’s love for Terry’s Chocolate Orange, not only as a seasonal icon, but also as a staple throughout the year.
BrandMe simplified the brand identity and packaging hierarchy and put more emphasis on Terry’s brand name.
The agency also created greater synergies between all formats across the range and highlighted Terry’s most valuable equity, the legendary chocolate orange ball.
The golden sparkle that comes out of the window complements the unique format and becomes the focus of the new appearance.
BrandMe has kept the brand’s playful legacy and emotional connection with consumers at the center of the design, creating a fun and peculiar tone on all sides of the package to bring the personality of this family favorite to life.
Charlotte Elder, Associate Design Director at BrandMe, said: “When you refresh such a cult brand, it is important to respect your heritage and the special place it holds in people’s hearts.
Terry’s chocolate orange evokes memories of special moments. Working with the existing color palette ensures continuity and brand awareness, while the introduction of richer blue and gold elements refreshes the design.
“We made sure that the essence of this really original brand is preserved throughout.”
Laure Gentil, Senior Brand Manager at Terry, said: “This new packaging design increases the value of gifts and modernizes the brand, but remains true to its legacy. We know from research that consumers really like our refreshed Terry’s Chocolate Orange packs and that this new packaging will further increase interest in the range. “
Note: We are not the author of this content. For the Authentic and complete version,
Check its Original Source