February 20, 2020
SEO marketing tools make your life easier. The best of them not only make brainstorming, executing, analyzing and reporting more productive but also more satisfying.
And we understand it.
Marketing professionals’ jobs can be poorly defined, yet executives expect ROI from even the most nebulous content marketing programs.
As a marketing professional, how can you maximize your time and achieve results with benchmarks?
Charge as many tools as possible (some are free!), As long as you don’t lose the human touch, the algorithms and bots haven’t yet recreated.
Here is a short list to make your search engine optimization targeted, relevant and measurable.
SEO and content production go hand in hand. However, before you can start with actionable resources, you need great themes that serve the purpose of the audience and are worth pursuing.
Idea generation is a very variable process. It’s best for some marketers to brainstorm on their own. others love the casual marathon sessions, where every idea is presented to a crowd of colleagues. In any case, it is about developing ideas that stay.
Free:: Answer the public is 100 percent free and based on search queries that actual people have entered into search engines. Enter your keyword or phrase, and Answer the Public has an extensive list of related topic ideas that you can use.
Its strength is data visualization, which organizes all your options in digestible formats.
Bonus free: Google Analytics and Web console Give you the opportunity to gain insight into the types of content that are best suited to your audience. You can segment visitor behavior by demographic and rate blog pageviews, engagement metrics, and conversion behavior. Save time creating content and avoid guesswork by really understanding your website visitors.
Paid:: BuzzSumo A 14-day free trial version with all plans is included. The cheapest one costs $ 79 a month and has limited functionality. The largest plan is tailored at the company level with a monthly price of more than $ 499 and includes alerts, unlimited searches, five-year data, and analytics tools that deliver popular search and social results.
Enter a keyword or phrase and BuzzSumo will show you the similar posts that have received the most social engagement, as well as the influencers who shared them. If you piggyback these topics, you can design your own topics that have a better chance of gaining a foothold in social areas.
Switch: Google’s “search queries related to” at the end of the SERPs – free SEO tool, if ever there was one.
The writing of SEO content begins with the present topics.
But you still need a way to keep your writing focused, thorough, and clean. Multiple rounds of editing can do the trick, although a few tools get the job done faster.
Free:: Hemingway app assesses the conciseness and clarity of your letter. Writing for SEO means being clear, intentional and effective in your word finding without sounding stuffy or relying on archaic keyword practices.
Paid:: Market muse specializes in evaluating the depth of content of competitors who rank for a particular keyword. The tool shows you exactly which topics are covered in the top content and enables you to create “content descriptions” that serve as outlines for the comprehensive writing of a specific topic. The tool is based on artificial intelligence and enables you to optimize your writing for a larger search potential. You can purchase a single license and create your own content information for $ 500 a month.
Switch:: Ahrefs Displays “content gaps” on your website – pages that could be ranked higher if certain topics / phrases were included.
In the age of RankBrain, keyword research is not an isolated exercise. It should be concluded early and taking into account defined goals. Using surface-level, highly competitive keywords in any content is old news: you need real ranking for each keyword you use and should understand the search intent behind each one.
To do this, look for long-tail keywords with high commercial intent to show the actual ROI in your content.
Free:: Moz Keyword Explorer offers 20 free queries per month and a 30-day free trial. You can search by keyword, website, subdomain, or root domain to determine where your actual keyword choices are and how likely it is that you will be ranked for those queries. Additional segmentation and filtering tools allow you to determine specific keyword goals that you can turn into SEO Gold. In addition, Moz has one of the few tools that reports difficulties with organic ranking (how strong are the competitors that currently rank for the keywords in question).
Paid:: SEMrush performs many of the same functions as Moz Keyword Explorer with three price levels: $ 99.95, $ 199.95, and $ 399.95 monthly. It also does everything on the SEO side, including position tracking, competitive information, and organic traffic ideas. With more than 800 million keywords in its database, SEMrush is a point of contact for more sophisticated SEO campaigns.
Switch:: Google Keyword Planner doesn’t have tracking and organic ranking features, but does show keyword suggestions and search volume. GKP serves as an excellent starting point for generating keyword ideas.
Prior keyword research is of course critical to SEO and content, but backend analysis of these keywords and the content that uses them is equally important. With SEO analytics tools, you can measure on-page metrics, optimize future keyword goals, and re-invest in SEO strategies that you know work.
Free: Google Analytics and Search Console are the first. They offer comprehensive web analytics at your fingertips. GA collects and reports website visitor data, ways to convert, and the daily metrics required to measure SEO success.
Paid:: search metrics has an SEO suite that includes content optimization, keyword data measurements and insights into organic visibility, and much more. The Essentials package costs $ 69 a month, and the suite only costs a phone call.
Switch: Ahrefs has the largest database of keywords on the market and automated daily ranking tracking.
Quality links to your website are often cited as the most important ranking factor in the search. This means that when you deliver great content and link reputable sources to your web pages, you send strong signals to search algorithms that prove that your domain is an authority. Maintaining link justice through effective link building campaigns can be a time-consuming and often manual process that involves few resources.
Free:: Majestic has a valuable free version of its service that illuminates all sources that point to your website. You can also compare these links with those of your competitors. With this information, you can use the referring domains to identify additional options for establishing a link.
Paid:: BuzzStream has free trials for its four plans, but users will then have to pay $ 24 to $ 999 + / month for full service. The cheapest option offers quick wins like link monitoring, campaign management, and even a browser extension for easy use. Better still, BuzzStream provides contact information about link options and email templates that you can use to reach them.
Switch: SEMrush and Moz offer free link building and competition link research. The search console gives you a simple overview of your profile for incoming links, as does the Open Site Explorer.
Organic rank tracking
Although many analytics tools offer rank checking as part of their normal offering, this feature can sometimes be lost when mixing larger digital suites, just from the optics standpoint. For this reason, a dedicated barebone rank tracking tool can be beneficial.
Search engine rankers are great for spot checks where your website is at a keyword level at a given point in time. This type of visibility means that you are responsible for your SEO performance and can use ranking options that are within your reach.
Free: The Google Search Console is the dream platform of every webmaster and comes from the associated Gmail account on your website. One of the main advantages of Search Console is to quickly identify which phrases you are currently ranking for. This snapshot gives you important information that you can show your boss and at the same time serves as the basis for starting SEO campaigns with which you can improve these rankings.
Paid:: SERPs is rank tracking software that costs $ 49 to $ 99 a month for dedicated plans and costs more for custom services at the enterprise level. With the smallest option, you can track up to 300 keywords per day across five websites. You can also rate local and global keyword rankings and related search volume / cost-per-click.
Switch: Both Moz and Searchmetrics offer some limited rank checking features, but offer more comprehensive SEO packages overall.
Site audits are the backbone of technical search engine optimization. A domain full of errors, duplicate content, poor navigation and poor user experience will never rank well. While other tools enable you to create excellent content, you cannot overlook the importance of the backend sitemap structure and the usability of the front end. Website audits show you all errors on your website and allow you to fix them quickly.
Finally, search engines need to be able to properly index your web pages, which you can achieve with post-audit site fixes.
Free:: Screaming frog Crawls up to 500 URLs for free and analyzes everything from links, errors, metadata and other basic sitemap functions. If you need a quick on-site SEO analysis with a free downloadable tool, Screaming Frog is the way to go.
Paid:: Raven Tools is an online marketing platform that ranges from $ 99 to $ 399 a month. The cheapest version checks up to 20 domains, searches 400,000 pages and contains, among other things, white label SEO reports, backlink research and competitive analysis. The Raven website auditor shows all website issues, but highlights the most harmful ones. In this way, other stakeholders can clearly see what needs to be prioritized.
Raven Tools also pays for Moz and Majestic data as part of its service, giving you insight into multiple tools in one package.
Switch: Searchmetrics has functions for optimizing site audits and for comparing domains. Bonus: Google PageSpeed Insights Shows you every delay in loading your pages. This is a crucial factor for organic ranking. Double bonus: The Google Search Console gives you a comprehensive overview of the faulty pages on your website and the date on which the error was detected.
Win on SEO in 2020
Organic ranking efforts can be time consuming. Mainly because it requires a lot of research and optimization. But also because winning the SERPs game is a moving goal – within a few hours, your coveted rank 1 can be taken over by a backbencher from page 5, who recently optimized a post specifically for you.
“Ranking algorithms value authentic, authoritative content that generates social signals and high-quality backlinks.”
Or your position in position 1 may not matter, as position 0 (knowledge diagrams, cards, extensive snippets, etc.) and paid ads make up the majority of the above-average SERP properties. This form of SERP trapping can directly affect click-through rates and affect your SEO programs.
In addition, Google is now officially indexed as a mobile phoneand ranking algorithms value authentic, authoritative content that generates social signals and high-quality backlinks. In this sense, the ranking factors that you must have in 2020 are not listed here in any order (Google is caged in this regard):
- backlinks: From reputable, relevant sources.
- Direct website traffic: Searchers who know and trust your brand type their URL in search bars instead of searching for general results. You are an authority and Google knows it.
- content: Quality, length and appearance.
- Rank Brain: Google algorithm that determines the relevance of search queries and provides user results based on the interpreted intent (also known as “matching content with user intent”).
- HTTPS: Website security is a must, and Google prioritizes HTTPS websites over HTTP in SERPs when necessary.
- Mobile responsiveness: Site must be optimized for desktop + mobile.
- Video: A dedicated YouTube channel and embedded videos on the website / in social networks.
- User behavior signals: Comments on blogs, active user communities and social sharing have a greater impact on organic visibility.
- Keywords in the anchor text: A proven method to this day.
More than half of the B2B marketers state SEO is their most effective lead generation tactic, And more money is going into SEO than ever.
But it’s not just about money, it’s about working on specific organic opportunities. If you do much of this work with free tools, so much the better. Because free is free and your boss loves free.
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