Bag from Joe – Print Magazine Packaging Design

It is the everyday, taken for granted objects in our life that often give us the most surprising and pleasant graphic design. David Cohn is a genius at finding these mini masterpieces off the beaten track. Last summer he provided me with a collection of wonderful c. Album album from the 1920s. Today’s range of eye candy is mainly French, mainly c. Coffee packages from the 20s and 30s. These graphics are typically produced and designed by commercial artists who work for printers. They range from modern commercial fonts (David Aldavi Products, bottom left) to exquisite scripts by A. Gouin (bottom right). However, don’t forget all of the additional varieties shown below. As a friend with a penchant for word games, he said, “This design is full of beans,” and when singer Page Morton Black sang about the famous American brand Chock full o’Nuts in the 50s, these packages had “This heavenly feeling, “

TO PRESS is back. And soon we will start again with a completely new look, completely new content and new perspectives for the future. Stay tuned.

Advertising, Branding & Identity Design, Daily Heller, Packaging Design, Steven Heller


About Steven Heller

Steven Heller is co-chair of the SVA MFA Design / Designer as Entrepreneur program and regularly writes for EYE and Design Observer. He is also the author of over 190 books on design and visual culture. He received the AIGA Medal in 1999, is in the Hall of Fame of Art Directors and received the Smithsonian National Design Award in 2011.

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