If you’re serious about blogging, you can’t leave your website growth to chance.
Remember that in online marketing there is no room for guesswork, guesswork or gut feelings.
Every decision you make – from your keyword strategy to your content optimization – must be supported and controlled by data.
Here’s an SEO and marketing analysis tool SEMrush occurs.
SEMrush review and tutorial (2020 edition)
What is SEMrush?
If you’ve recently read about SEO tools, marketing analysis, or keyword research, you’re probably already familiar with SEMrush.
In terms of these aspects, SEMrush is one of the most popular platforms on the web.
It has everything you need to get a brand new website to the first page of Google. You can use it to search for profitable keywords, spy on your competition, optimize your backlink profile and much more.
All functions of SEMrush are explained in this manual. I will also discuss prices to see if it is the right platform for you.
Let’s get started
Above all, note that this is not just a guide.
If you want, you can experience and experience SEMrush yourself while I explain its functions.
Click here to get your 30-day trial for SEMrush Pro. This makes it easier for you to understand the research functions of SEMrush.
After we get that out of the way, the first step is to create a project for your domain.
The good news is that ease of use is one of SEMrush’s many strengths.
Like every first-class marketing analysis tool, SEMrush has a dashboard area that shows you an overview of your active campaigns. This is the first thing you see when you log in to your newly created SEMrush account.
To create a new project, enter your domain in the “Projects” card and click on ‘Create.’ Alternatively, you can click the plus symbol next to the “Projects” button and enter the details.
Creating your SEMrush project is like an unboxing experience. The moment you click ‘Create,’ SEMrush immediately shows its range of recommended marketing and research tools.
Some examples are the position tracker, the on-page SEO checker, the PPC keyword tool and the content analyzer.
Note that you can also access some of these tools by going back ‘Dashboard’ from the main menu.
Get to know your SEMrush dashboard
As you can see in the screenshot above, I have already configured the Position Tracking tool for master blogging. I discussed this in detail in my previous post on How to improve your Google keyword rankings,
Don’t worry, we’ll go through the position tracking process again later. In the meantime, let’s take a look at the other tools you can access from your dashboard:
SEMrush Dashboard shortcuts
- Site Audit – The Site Audit tool is a great place to start if you are new to SEMrush. It does a thorough analysis of the condition of your website and automatically generates actionable reports.
- On-page SEO Checker – If you already have pages with rank, the “On-Page SEO Checker” can show you the way forward. It analyzes on-page ranking factors and collects optimization ideas that you can use to maximize your organic visibility.
- Social media tracker – SEMrush also offers tools for marketers who prioritize their social media presence. By connecting your social media accounts, you can track follower growth, posting strategy and audience engagement in one place.
- Brand monitoring – The Brand Monitoring tool lets you hear mentions of your brand or your competitor on the web. These are various external sources – from social media networks to industry news sites.
- Remarks – If we know one thing about SEO, it is the fact that it is constantly evolving. SEMrush ensures that your SEO knowledge is constantly updated by summarizing search engine messages on the “Notes” card.
- SEMrush Sensor – With regard to search engine updates, the “SEMrush-Sensor” monitors SERP volatility, which indicates ongoing changes to the search engine algorithm. You can also view your volatility value to see if your website is affected by updates.
- Backlink audit – By now you should know that effective link building is the be-all and end-all of SEO. Performing a “backlink audit” will conduct a thorough analysis of your backlink profile to identify potentially harmful links.
- Organic Traffic Insights – This next tool gets data Google Analytics, including metrics such as bounce rate, average session duration, etc. It can also identify the “(not provided)” keywords in your account that are usually only accessible through lengthy workarounds.
- Display advertising tool – Finally, you can use the “Display Advertising” tool to preview the ad text and banner for certain keywords. You can also enter your competitor’s domain to spy on their display advertising strategy.
Add your domain to SEMrush
Do you have a good overview of the SEMrush dashboard?
Before you continue with the other functions of SEMrush, you have to do something.
You should also see a card at the top of your dashboard labeled “Add domains and monitor their performance.”
What you need to do next should be pretty self-explanatory. Enter the URL of your website in the “Enter domain” field and click “Add Domain”.
Within seconds, SEMrush should reload the panel to display your domain along with key metrics, namely:
- Total organic keywords
- Organic traffic
- Ad keywords
- ad traffic
- Current active display ads
That is just the tip of the iceberg.
After adding your domain to your SEMrush project, it’s time to do a full domain analysis.
This brings us to the first SEMrush function that I want to discuss.
1. With Domain Analytics you get a 360-degree view of your website
Clicking on your domain in the SEMrush dashboard will take you to the Domain Overview page.
You can also start a domain analysis from scratch by going to ‘Overview’ under the “Domain Analytics” submenu.
From there, enter the domain you want to analyze and click ‘Search.’
The problem with this method is that you have to run the analysis again if you need the updated numbers.
For this reason, it is ideal to add the domains you want to track to your SEMrush project.
Don’t hesitate to add your competitors’ domains while you’re at it. This will prepare you to use SEMrush for competitive analysis later.
In the further course, the domain overview page should contain a large amount of data on four aspects of your online presence:
- Organic search traffic – How much traffic do you generate through search engines? Who are your main competitors for your organic keywords?
- Paid Search Traffic – Which keywords bring you traffic from paid search lists? Are there any sample ad texts you can refer to?
- Backlinks – How many backlinks refer to your domain? What are the most common anchor texts in these links?
- Show ads – Where do your display ads appear? Which landing pages get the most impressions?
The upper part of the domain overview shows you the most important key figures in all four areas. This includes the domain’s organic search traffic, paid search traffic, total backlinks, and active display ads.
If your online marketing plan contains little to no PPC, your domain overview page should be similar to mine.
Please note that my paid search traffic is zero, while the total number of my display advertising ads is two.
In any case, these metrics are not even the most valuable information on the domain overview page. There are far more important data groups with which you can make important decisions in your online marketing.
Analysis of your organic traffic data
As an SEO analysis tool, I’m pretty sure that most people use SEMrush to monitor and increase their organic traffic.
This affects the visitors you gain from organic search engine lists.
The Top Organic Keywords section of your dashboard shows the top five keywords that are responsible for your organic traffic.
In addition to the keywords themselves, you will find important metrics that measure the impact on your website’s organic traffic:
- Position – The current Google ranking for each keyword is displayed in the position column. In the example above, you can see that my website is number one for the keyword “master blogging”.
- Volume – Check the volume column to determine the traffic potential of keywords. These values represent the average monthly search traffic that each keyword generates.
- CPC – Next, CPC reflects the amount that advertisers are willing to spend on paid search placements. The higher the CPC, the more lucrative the paid keyword.
- Traffic % – Keep in mind that a keyword’s monthly search volume does not determine the amount of traffic it drives to your website. The keyword “grammar discount” can receive 1,300 searches per month, but is only responsible for 2.84% of the traffic on my website.
Click to see the full list of your organic keywords ‘Full report.’ This brings you to ‘Positions’ Your domain’s organic research report tab.
I explained this report in my post on the best keyword rank checking tools, Give it a try if you have time.
Target keywords that you already rank for
If you plan to do keyword research for SEO, don’t ignore the keywords that you already rank for.
Let me share my findings from Master Blogging’s bio-research report.
In my SEMrush organic search report, I found that I was ranked 11thth for the keyword “grammar voucher”.
Although the keyword receives about 1,000 searches a month, I don’t get a fair share of this traffic.
Because position 11 is on the second page of Google.
Everyone knows that most of the traffic is sucked up by Google’s first page results.
If I want my SEO efforts to generate returns, I focus on the keyword “grammar coupon”.
Searching for a brand new keyword will not be that difficult. However, it will be much more rewarding since I’m only one position away from the first page of Google.
To easily search for other keywords for which you already have a rank, return to the domain overview page. The “organic position distribution” visualizes all keywords that bring traffic to your website – up to position 100.
Click to display a list of your keywords on page two “11-20” Bar. A small pop-up should show you how many organic keywords you rank within this range.
When we reach SEMrush’s keyword analysis capabilities, you’ll learn more about keyword research. Let’s first look at the next element on the domain overview page.
Spy on your top organic competitors
Would you like to include more keyword ideas in your SEO campaign?
Why research from scratch if you can only copy what works for your competitors?
The first thing to do is to find out who your website’s best organic competitors are. Fortunately, SEMrush has already done the math for you.
Another list called “Main Organic Competitors” should appear just below the “Top Organic Keywords” section.
These are the websites that compete for the same organic keywords as you.
You may be wondering what the numbers mean alongside competitors’ domains.
“Com. Keywords ”stand for general keywords, while“ SE keywords ”stand for search engine keywords.
Common keywords are the search terms for which you and your competitor rank. SE keywords, on the other hand, contain your competitor’s entire organic keyword pool.
You can view more data by clicking ‘Full report.’
The game plan here is simple: tap and use your competitor’s organic keywords to strengthen your strategy.
With your keyword data, you can:
- Look for content gaps that lead to more content ideas for your blog
- Find profitable PPC keywords that you can target instantly
- Discover secondary long-tail keywords that drive more traffic to your website
It is a lengthy process that deserves your own full-length instructions. Fortunately, I’ve already written one for you, and it’s about spying on your competitors’ keywords.
View your website’s backlink profile
A keyword strategy is useless if you don’t use it to create a healthy backlink profile.
If you are not familiar with SEO, search engines like Google rely on many factors when calculating the ranking of websites.
The most important are your content, your website performance and your backlink profile.
At the end of this manual you will learn how SEMrush can help optimize all three elements. Since we have already accessed your backlink profile, I think a brief explanation is appropriate.
Simply put, your backlink profile or “link portfolio” is the collection of inbound links that you have received from other websites.
You can create backlinks by guest posts, collecting quotes, restoring broken links, etc. All of this contributes to the backlink profile of your website, which improves the ranking potential in the eyes of search engines.
SEMrush gives you a bird’s eye view of your backlink profile.
The URLs on the left show the referring page or “link source” that contains the link to your content. On the right side you can see the page that is linked and the anchor text used.
Anchor texts refer to the word or phrase in which the actual hyperlink is embedded. When creating links, pay attention to your anchor texts, as these help search engines understand the relevance of your content.
Check your website’s full backlinks report
Click as usual ‘Full report’ to access the comprehensive list of your backlinks. The backlinks report page also contains important information about your backlink profile:
- Referring domains and referring IPs – On your backlinks report page, the “Referral Domains” metric shows the total number of websites that link to your content. In the meantime, the “Referring IPs” metric is tied to the location of these websites. This helps Google identify manipulative link building practices.
- Backlink types – If you didn’t know, hyperlinks can be embedded in other media besides text. Links can also be created with images, web forms and framesets.
- Follow vs Nofollow – A “Follow” link instructs search engine crawlers to forward “PageRank” juice to the target page, which has a direct impact on their ranking. However, some websites use “nofollow” links to prevent websites from losing PageRank through blog comments and guest posts.
Analyzing a website’s backlink profile offers a number of advantages.
With SEMrush you can:
- Remove suspicious links that may have been planted by dirty competitors
- Get to know your most valuable link sources
- Identify your most linkable content
- Spy on the backlink profile of competitors and assimilate their link sources
- Find broken links that need to be restored
Remember where the SEMrush backlinks reporting page is located. We will visit again when we do competitive SEO research.
Aren’t you really digging SEMrush’s backlink analysis? If you are interested in other tools that analyze your website’s backlink profile, click here,
Monitoring the paid search performance of a website
Not everything on the SEMrush domain overview page is about organic data traffic.
You can also track the performance of your ongoing paid search campaigns in the “Paid Search Traffic” section.
For this guide I did a domain analysis on the grammar website.
The “Paid Search” section reflects the metrics that you can find in the “Organic Search” section. The only difference is that the keywords and competitors listed here are for your PPC marketing.
The use cases of your website’s paid search traffic data are fairly simple.
For example, you can allocate more of your ad budget to your best performing keywords to maximize your profits. At the same time, you can review your competitors’ highest paid keywords and plan how to build on their success.
If you’d like to be inspired, you can view your competitor’s ad preview in the “Sample Ads” section.
You can also click here ‘Full report’ Buttons under one of these sections. This will take you to the full lists of keywords, competitors, and ad samples that you can incorporate into your strategy.
What about display advertising?
If you’ve never done advertising, you can easily confuse paid search engine advertising with display advertising.
In principle, paid search engine advertising can place you on search engine results pages or SERPs.
For example, if you enter the “web hosting service” on Google, you will receive up to four paid search lists. These are added at the top of the stack – presumably to increase visibility and click-through rates.
However, display ads are only shown on websites in the “display network” of an advertising platform.
The Google Display Network in particular has more than two million websites where paid ads can appear. This also affects Google services such as Gmail. Youtube, and Blogger,
Here are some display ads in action on the website Android police.
If you ever want to try display advertising, SEMrush can point you in the right direction.
A competitive domain analysis shows useful information such as the top landing pages and publishers of display ads.
Examples of text and image ads can also be seen at the bottom of the domain overview. This will help you monitor and hopefully replicate your top competitors’ display advertising strategy.
This summarizes the domain overview report from SEMrush.
Interacting with the elements on this page takes you to other areas of the Domain Analytics component of SEMrush. You can also expand the Domain Analytics submenu to access these pages immediately.
Awesome – but we just scratched the surface.
Let’s see what else SEMrush has in store for us.
2. Use SEMrush to find profitable keyword opportunities
A domain analysis can lead to unused keyword opportunities – thanks to the data of your competitors.
However, before you get too excited, you need to do proper keyword research to ensure their viability for your website.
You can use the keyword analysis functions of SEMrush to check the keyword ideas received.
The quickest way to do a keyword analysis is to use the main search bar. Simply enter the desired target keyword and choose ‘Keyword index’ in the dropdown menu.
I’m just going to display the Keyword Summary report for the search term “grammar discount”.
The keyword summary page starts with the standard metrics that measure the value of a keyword.
On the left we have the organic and paid search data, like:
- Organic search volume
- Number of organic results
- Average CPC
- Keyword PPC competitiveness assessment
SEMrush also visualizes the keyword’s CPC distribution and the interest of search engine users in it.
If you want to start a PPC campaign, examine the trend graph to assess the seasonality of the keywords. Don’t put money on a keyword in months when web searchers’s interest is likely to decrease.
To the right of the keyword trend graph should be the number of keyword suggestions that SEMrush can prepare. The data also includes the cumulative traffic you can target by targeting these keywords and their average difficulty.
See the ‘Go to Keyword Magic’ Button below?
We’ll come back to that in a moment – we still have to look at the rest of the keyword summary report.
View phrase match and related keywords
When it comes to search engine optimization, it is not advisable to limit all your hopes to a single keyword.
It doesn’t matter how lucrative a keyword looks on paper. You need keyword diversity as a relevance signal for search engines and to multiply your ranking opportunities.
Extracting ideas from the “Phrase Match Keywords” and “Related Keywords” sections is a step in the right direction.
SEMrush also immediately displays metrics that you can use to estimate the potential traffic and profitability of keywords. In addition to the average monthly search volume for each keyword, the average CPC is also shown.
You can also preview the SERP of each keyword by clicking the blue page icon in the “SERP” column.
Sniffing the PPC competition
Do you have a few keyword ideas in your sights?
Put a pin on it for now – there’s another area in the Keyword Summary Report that we haven’t discussed yet.
If you’re still thinking about targeting your seed keyword, SEMrush can take a look at what you’re up against.
At the bottom of the keyword overview page is a real-time preview of the organic results and ad copies of the keyword.
This gives you the opportunity to preemptively assess your competition and give a few pointers. Ask questions like:
- What are the best organic results topics?
- What keywords, headings and CTAs do your competitors use for their ads?
- How is the on-page optimization of the best organic results?
- How many backlinks do these pages have on average?
- Can you realistically create roughly the same number of backlinks?
There is another trend chart directly below the ad examples, which shows the number of ads in the last 12 months.
click on ‘Full report’ redirects you to the “Ad History” page. The full list of domains that actively advertise with the seed keyword should appear here.
Other metrics are also presented to help you judge the competition:
- Traffic – How much traffic does the domain generate through paid search ads?
- Traffic price –What is the domain’s estimated budget for its target PPC keywords?
- Keywords – How many PPC keywords does the domain target?
You can also use the interactive calendar to check the ads of every domain that started in a given month. In the following screenshot we see a preview of the two ad copies launched by PromoCodes.com in August 2018.
The Ad History page is another gold mine of actionable data – made possible by SEMrush.
But we have a lot more to do.
Use the Keyword Magic tool to stream long-tail keywords
The Keyword Magic tool is at the heart of SEMrush’s keyword analysis features.
It is a comprehensive keyword research tool that you can use to develop profitable keyword ideas for SEO and PPC.
I have already covered the exact steps for using the SEMrush Keyword Magic tool here, However, if you are not in the mood for article hopping, I would like to give you a brief overview.
As with any other keyword research platform, use the Keyword Magic tool by entering a starting keyword.
You can also create a new keyword list for each session. Otherwise, you can choose an existing keyword list to add the new keyword ideas you find.
Imagine for a second that you are running a blog about public speaking.
If you need keyword ideas for your SEO campaign, just enter everything that is relevant to your niche.
A broad term such as “tips on speaking publicly” should also suffice.
It will only take a moment for SEMrush to generate hundreds of bankable keyword ideas.
The report includes relevant metrics such as search volume, competitiveness, and CPC for each keyword.
Clicking the column headings for these metrics sorts the keywords in ascending or descending order. Look for keyword opportunities that match your settings.
Search your keyword list with filters
Sorting keywords by specific metrics is nice, but not nearly as effective as using filters.
Click to activate the filter interface ‘Advanced Filters’ under the keyword search box. You can then enter the keywords that you want to include or exclude from the results.
For a more refined list of keywords, you can set custom ranges for specific metrics. All you have to do is enter a minimum and a maximum value under the metric you want to use.
Note that you don’t have to set both limits to use these additional filters.
Suppose you are only interested in very specific long-tail keywords with at least four words.
Simply enter “4” in the “From” field under “Number of words” and off you go.
In this post you will find more detailed information on long-tail keyword research,
When clicking ‘Apply Filters’ SEMrush updates the keyword list immediately.
You can narrow down your keyword list by filtering and sorting the results.
How exactly should you choose the right keywords for SEO or PPC?
Before we finish this section, I have listed some of the keyword research tips you should remember.
Keyword research tips for SEO
- Note the keyword difficulty – When measuring keyword difficulty, SEMrush uses a scale from 0 to 100. New bloggers are advised to target keywords with a difficulty of 60 or less in order to get a better chance of ranking.
- Don’t focus too much on the search volume – Don’t be too determined to find keywords with a monthly search volume of hundreds or thousands. Prioritize the use of multiple, low-competition keywords that continuously generate traffic.
- Export your keywords – By exporting the found keyword ideas into a “master file”, not only your SEMrush online account stays clean. This also makes it easier to access and organize your keyword pool later.
Keyword research tips for PPC
- Look at the intent of the user behind keywords – If you want your PPC campaign to attract potential customers, be sure to target transactional keywords. These are keywords with commercial and action-based terms such as “buy”, “sell” or “price”.
- Low-density target keywords – While the difficulty of keywords measures the feasibility of keywords for SEO, the level of competition for PPC serves the same purpose. This is measured from 0 to 1.00. So try using keywords with a competitive density of 0.50 or less.
- Check the CPC distribution chart – Check the CPC distribution chart before setting a PPC keyword. This is how you find out where most customers come from.
- Use the SEMrush PPC Keyword Tool – Use SEMrush’s PPC Keyword Tool to get the perfect design for a PPC campaign. You can optimize your PPC keyword strategy by removing duplicates, removing conflicting keywords, managing keyword groups, and more.
Show the keywords “Not Provided” in Google Analytics
Google Analytics users will know the frustration of doing keyword research on the platform.
Sicher, niemand kann sich wirklich beschweren, da Google Analytics ein kostenloses Tool ist. Wenn Sie jedoch Keyword-Recherchen durchführen, kann es irritierend sein, zu erkennen, dass Ihre Top-Keywords als “nicht bereitgestellt” aufgeführt sind.
Lesen Sie hier den ultimativen Leitfaden zu Google Analytics für Blogger,
Wenn Sie sich auf das obige Szenario beziehen, hat SEMrush eine elegante Lösung für Sie.
Mit dem Tool „Organic Traffic Insights“ haben Sie eine klare, ungehinderte Sicht auf die für Ihren Verkehr verantwortlichen Keywords.
Um das Tool verwenden zu können, müssen Sie zuerst Ihr Google Analytics-Konto mit Ihrem SEMrush-Projekt verknüpfen.
Klick einfach “Google-Konto verbinden” Melden Sie sich bei Google an und erteilen Sie SEMrush die angeforderten Berechtigungen.
Zunächst müssen Sie die Details Ihrer Google Analytics-Eigenschaft eingeben. Wählen Sie einfach die richtigen Optionen in den Dropdown-Menüs und klicken Sie auf ‘Datenbank auswählen’ fortfahren.
Wählen Sie Ihren primären Standort und Ihr Zielgerät aus, um die Integration Ihres Google Analytics-Kontos abzuschließen.
Bist du bereit für das?
Alle Google-Keywords, die den organischen Verkehr auf Ihre Top-Seiten lenken, können jetzt angezeigt werden.
Suchen Sie einfach die Seite, die Sie optimieren möchten, und klicken Sie auf den Wert unter der Spalte “GSC” -Schlüsselwörter.
Der Traffic Insights-Bericht für Ihre Zielseite enthält wertvolle Messdaten, die direkt aus Google Analytics extrahiert wurden. Dies umfasst die Gesamtzahl der Besucher, Sitzungen, die Absprungrate und die durchschnittliche Sitzungsdauer der Seite über den angegebenen Zeitraum.
Was Sie jedoch suchen, finden Sie unter all diesen Metriken.
Im Abschnitt “Keywords” finden Sie eine vollständige, interaktive Tabelle Ihrer Keywords in der Google Search Console.
Ja, sie enthalten die schwer fassbaren “nicht bereitgestellten” Schlüsselwörter sowie nützliche Metriken wie Impressionen, durchschnittliche SERP-Position und Klickrate.
Wohin von hier aus?
Großartig – Sie haben endlich ein wenig Licht auf die mysteriösen Keywords in Ihrem Google Analytics-Konto geworfen.
Wie nutzen Sie dieses neu gewonnene Wissen?
Ich würde zunächst meine niedrig hängenden Fruchtschlüsselwörter suchen und sie an den Positions-Tracker senden.
Verwenden Sie dazu die integrierte Filter-Symbolleiste, um organische Schlüsselwörter an den Positionen 11 bis 20 zu finden.
Wenn Sie es noch nicht verstanden haben, finden Sie die Keywords zwischen den Positionen 11 und 20 auf der zweiten Seite von Google.
Sie können dann weitere Filter hinzufügen, um Schlüsselwörter zu ermitteln, die Ihren spezifischen Einstellungen entsprechen. Sie können beispielsweise nach Keywords mit über 100 Klicks, einer Klickrate von 20% oder mehr usw. suchen.
Das Sortieren der Schlüsselwortliste durch Klicken auf die Spaltenüberschriften funktioniert ebenfalls.
Nachdem Sie die gewünschten Keywords gefunden haben, klicken Sie auf deren Kontrollkästchen, um sie auszuwählen. Schließen Sie Ihre organische Keyword-Recherche ab, indem Sie auf klicken ‘An Positionsverfolgung senden’ und dann den Anweisungen auf dem Bildschirm folgen.
Warten Sie eine Minute – was um alles in der Welt ist “Positionsverfolgung”?
Das Positionsverfolgungswerkzeug sowie die Schritte und Tipps zur Verwendung werden im nächsten Abschnitt erläutert.
Hinzufügen von Schlüsselwörtern zum SEMrush Keyword Analyzer
Bei der Keyword-Recherche besteht der typische Weg darin, profitable Ideen zu finden und diese dann in eine CSV-Datei zu exportieren.
Wenn Sie SEMrush verwenden, haben Sie eine andere Option.
SEMrush verfügt über einen „Keyword Analyzer“, mit dem Sie verschiedene Keyword-Sets verfolgen und ihre Metriken in Echtzeit aktualisieren können. Sie können diese Schlüsselwörter auch mühelos in andere Tools auf der SEMrush-Plattform exportieren.
Um Schlüsselwörter an den Keyword Analyzer zu senden, aktivieren Sie das Kontrollkästchen der Keywords, auf die Sie abzielen möchten.
Sobald die Schlüsselwörter ausgewählt sind, klicken Sie auf ‘Zu KA hinzufügen’ in der oberen rechten Ecke der Keyword-Liste. Sie können überprüfen, ob der Vorgang erfolgreich war, indem Sie auf das Symbol rechts neben jedem Keyword klicken.
Das war’s – Ihre Keywords finden Sie jetzt auf der Keyword Analyzer-Seite, auf der Sie sie aus nächster Nähe überwachen können.
Klicken Sie auf, um zum Keyword Analyzer zu navigieren ‘Gehe zu Keyword Analyzer’ oben auf der Keyword-Übersichtsseite.
Was ist neu in Keyword Analyzer?
Die Metriken für den “Keyword Analyzer” unterscheiden sich nicht wesentlich von denen auf der Übersichtsseite. Sie können weiterhin die Schwierigkeitsbewertung, das monatliche Suchvolumen, den CPC usw. der einzelnen Keywords anzeigen.
Keyword Analyzer bietet jedoch einige weitere Daten, mit denen Sie ideale Ziel-Keywords finden können:
- Seed Keyword – Keyword Analyzer stellt sicher, dass Sie sich an das Startschlüsselwort erinnern, das Sie verwendet haben, als Sie ein bestimmtes Schlüsselwort gefunden haben. Dies ist nützlich, wenn Sie Keyword-Ideen in mehreren Keyword-Recherchsitzungen zusammengestellt haben.
- Klicken Sie auf Potenzial – Einige Keywords geben Ihnen möglicherweise die Klicks, die Sie verdienen, auch wenn Sie einen hohen Rang für sie haben. To avoid this predicament, Keyword Analyzer assigns a “Click Potential” metric based on the SERP features that affect click-throughs.
- Top Competitors — Curious who your top competitors are for each keyword idea? No need to rerun the Keyword Magic tool — just click ‘Show’under “Top Competitors” to see who they are.
- Last Changes — You don’t need to be a digital marketing expert to know that keyword performance changes over time. That said, make it a habit to check when keywords are added or updated in Keyword Analyzer.
Want to see something neat?
If you select the checkbox of any keyword, you can send them to the “Position Tracking” or “PPC Keyword Tool.”
Simply click the ‘Send to other tools’ button and select the tool you want to use in the drop-down menu.
By the way, you can also click ‘Update metrics’ to get the latest numbers for your keywords. It only takes a second, so try to update your keyword data whenever you can.
Inspecting the keyword difficulty metric
For most SEMrush users, the keyword difficulty metrics on the keyword overview and Keyword Analyzer pages are enough.
That’s fine — but let me remind you that SEO and PPC campaigns are really expensive.
If you’re going to spend hundreds or thousands of dollars on marketing, you can’t be too careful.
Before you invest money in a keyword, use SEMrush’s “Keyword Difficulty” tool to confirm their profitability. It can also help you decide which keywords to prioritize initially as you scale your SEO or PPC campaign.
The Keyword Difficulty tool can be launched from the “Keyword Analytics” sub-menu.
To use the Keyword Difficulty tool, enter or paste the keyword you want to check into the main field. You can enter multiple keywords as long as you only enter one of them per line.
When ready, click ‘Show difficulty.’
When done, SEMrush will automatically sort your keywords based on difficulty.
To avoid confusion, the word “difficulty” in this context not only refers to the keyword difficulty metric. It also factors in the total number of organic search results and SERP features.
Both can make it considerably harder to gain clicks even if you rank for the keyword in question.
Read more about keyword difficulty in this post,
Why do you need to know the SERP features triggered by a keyword?
Simple — it lets you know what your content needs in order to maximize your organic click-throughs.
Do you need to integrate rich snippets, site links, or videos into your content? Should you create a full-length review?
These are the fine details that most bloggers and online marketers miss when it comes to SEO. Use them to gain a competitive edge and dominate SERPs.
Plotting your keyword research roadmap
At this point, you should have an idea of how to form your keyword research workflow with SEMrush.
Step one is to create a keyword list by analyzing domains and running the Keyword Magic tool. Next, you gather them in the Keyword Analyzer and send them to either the position tracker or PPC Keyword tool.
To determine your priority keywords, you then plug them into the Keyword Difficulty tool — recognizing SERP features along the way.
Sounds simple and repeatable, right?
Throughout this process, there’s a particular SEMrush feature that we keep bumping into.
I’m talking about that ultra-helpful position tracker.
Allow me to expound on it in the next section.
3. Monitoring Your SEO Data
SEMrush has a diverse toolbox of project management and monitoring tools that will help you stay on course.
If you added domains to your SEMrush project, heading to your dashboard will give you bite-sized data:
Staying on top of your SEO and PPC project data lets you determine whether or not your strategies are working. This, in turn, will help you make data-driven decisions and adjustments.
For a closer look at your SEMrush project data, expand the “Projects” sub-menu and click ‘Go to projects list.’
The “My Projects” page contains an interactive table with your projects and some aggregated data from different monitoring tools.
I find the projects page particularly handy — not just because of the data, but also the ‘Set up’ buttons.
It’s as if SEMrush is giving me a to-do list for my project.
To take your campaign monitoring to the next level, let’s set up the position tracker.
Getting the keyword tracker up and running
You may already know that I consider SEMrush as one of the best rank checker tools.
Here’s the roundup post where I explained SEMrush’s rank tracking features and introduced some alternatives,
The Position Tracking tool makes the task a whole lot easier by proactively monitoring your keyword rankings.
There are two ways to set up the Position Tracking tool:
From the My Projects page
On the My Projects page, click the ‘Set up’ button under the “Visibility” column.
From the main dashboard
On your dashboard, click the ‘Set up Position Tracking’ drop-down menu and select your project.
Either will bring up the “Position Tracking Settings” window where you can configure the tool’s behavior.
The first step is to supply some minor details about your campaign. You need to set your preferred search engine, target device, location, and language.
If you own a business listed in Google’s Local Pack, you should also enter the complete and exact name of your establishment.
Adding keywords to the Position Tracking tool
The next step is to add your domain’s organic keywords to the position tracker’s “sandbox.”
There are four ways to do this:
- Enter the keywords manually
- Let SEMrush find the keywords automatically
- Extract data from Google Analytics
- Upload keywords from a text, CSV, or XSL file
Here’s a hint: you don’t have to stick to one option when adding keywords to the sandbox.
Keywords aren’t submitted to the position tracker immediately. You still need to click ‘Add to project’ to lock them in.
That means you can use as many options as you want when populating the sandbox.
To speed things up, I let SEMrush do the heavy lifting. I just had to choose a report, specify a keyword count, and click ‘Add to Sandbox.’
Since I viewed my top organic keywords on the domain overview page, I already had an idea of what to expect.
If you want, you can use the “Filter” field to only view keywords that contain a specific term. You can use this if you need to track your rankings for different keyword groups separately.
Once you’re satisfied with the keywords in the sandbox, click ‘Add to project.’
I also suggest enabling the “Send me weekly updates” option.
With this activated, your eyes don’t have to be glued on the position tracker. The tool will deliver your weekly keyword rankings straight to your inbox.
Unlike most of SEMrush’s features, the position tracker may take a few minutes to generate a report.
The more keywords you added, the longer it’ll take for the position tracker to finish.
Just be patient and do something else for a moment — may I suggest rewarding yourself with a cup of coffee?
Reviewing the Position Tracking report
After collecting the necessary keyword data, SEMrush will send you to Position Tracking report page.
The ‘Landscape’ tab gives you an overview of your domain’s organic rankings, traffic, and competition.
Here are the metrics you’ll find above the fold:
- Visibility Index — Your domain’s “Visibility” rating is calculated based on your keyword rankings and their click-through potential. Use it to assess your website’s overall SEO performance.
- Estimated Traffic — As the name implies, the “Estimated Traffic” metric approximates the daily number of visitors you gain through your tracked keywords. This will be lower than your website’s actual organic traffic if you don’t track all of your organic keywords.
- Average Position — Apart from the visibility index, you can also refer to your domain’s average position to gauge SEO performance. If you add a keyword you don’t rank for to the position tracker, it’ll be assigned a position of 100.
The Position Tracking tool also keeps tabs on the number of keywords you rank for in certain “top” ranges. For this, you may refer to the list in the “Keywords” card or the “Rankings Distribution” graph.
Additional data sections
The Position Tracking report page has six more insights that will help you oversee your website’s organic visibility:
- Top Keywords — The “Top Keywords” list does exactly as you’d expect. It rounds up your top-performing keywords and estimates your visibility index for each.
- Positive Impact — If you’re curious about the recent changes in your keyword rankings, look at the “Positive Impact” and “Negative Impact” cards. Keywords in the “Positive Impact” list improved the most within the report’s date range.
- Negative Impact — Sometimes, website owners get complacent and neglect the ongoing SEO maintenance of their website. Keep an eye out for keywords in the “Negative Impact” card if you want to preserve your rankings.
- Top Competitors — The next data section shows a graph that maps your competitors for your tracked keywords. I’ll explain how to set up the “Top Competitors” section shortly.
- SERP Features — SEMrush also tracks the SERP features triggered by your keywords in the position tracker. This time, the data is presented in visual form to make prominent SERP features easier to spot.
- Landing Pages — You can’t overlook the on-page optimization of your landing pages if you want higher search engine rankings. In the “Landing Pages” card, you can view your top pages along with the ones that recently improved or declined.
Adding competitors to the position tracker
Now that we’ve explored the Position Tracking report page, let’s make full use of the “Top Competitors” section.
By adding competitors to the position tracker, you also automate the analysis of your top competitors’ rankings.
To get started, click ‘Add competitors.’
SEMrush lets you add up to 20 competitors to the position tracker.
To simplify the process, the tool will present you with lists of your organic and paid competitors. You may also manually enter the domain of your competitor if they aren’t listed.
After you click ‘Update,’ SEMrush will reload the Position Tracking page with the updated “Top Competitors” graph.
In some cases, your website’s visibility score is a lot greater than your competitors. That’s only because their visibility scores are calculated based on your organic and paid keyword.
If you add your biggest competitors’ organic keywords to your tracker, don’t be surprised if your website comes in last.
Auditing your backlink profile
A website’s backlink profile is one of the things you can evaluate in the domain overview report.
The only problem is, it can be difficult to discern which backlinks are good and which could lead to penalties.
With the Backlink Audit tool, you can let SEMrush’s advanced algorithms isolate the toxic keywords within minutes.
Similar to the position tracker, you can run the Backlink Audit tool from your SEO dashboard. You can also run it from the projects page by clicking ‘Set up’ under the “Toxic domains” column.
To set up the Backlink Audit tool, the only step is to select the domain version you want to check.
Most of the time, you just have to use the default settings and click ‘Start Backlink Audit.’ This prompts SEMrush to scan the entire root domain, which should encompass all backlinks pointing to your site.
Other settings, like brand settings, domain categories, and target countries, are completely optional. Tweaking anything in those settings pages may cause the Backlink Audit tool to miss certain types of links.
If your domain has thousands of backlinks, the tool may take up to an hour to generate a report.
While you wait for the report, consider connecting your Google Search Console account for a more exhaustive list of backlinks. This can be done by clicking ‘Connect Google Search Console’ in the ‘About’ tab of the Backlink Audit report page.
Identifying toxic links in your backlink profile
After the analysis, the Backlink Audit tool will grade your backlink profile based on the presence of toxic links.
It looks like I have some cleaning up to do.
If you’re like me who takes SEO seriously, a website score of orange or red may induce panic.
But now’s not the time to lose your head. You need to stay calm, focus on the data, and look for solutions.
Switch to the ‘Audit’ tab for the detailed list of potentially harmful backlinks to your website. SEMrush assigns toxic scores for each linking domain so you can quickly pluck out bad links.
Toxicity is measured on a scale of 0 to 100, with the latter being “very toxic.”
In a nutshell, a backlink may be considered toxic if the linking domain:
- Is non-indexed or recently penalized by Google
- Has low trustworthiness and domain authority
- Is marked by other SEMrush users as harmful
- Comes from a shared IP with other linking domains
- Comes from a location that’s geologically irrelevant to your target audience
- Has a suspicious or generally unhealthy backlink profile
- Has an unusually long, spammy, or over-optimized name
- Uses over-optimized anchor texts
In SEMrush, the factors above are called “toxic markers.” You can click on the toxic score of each domain to learn which markers were detected in them.
Here are a few example links from toxic domains that I, out of courtesy, will blur out:
Dealing with toxic links
To get rid of toxic links, you can either request for their removal or use the Google Disavow Tool,
Both options are available in the ‘Delete’ sub-menu found to the right of each link.
You can perform the actions above in bulk, but it’ll be wiser to review links from each domain individually.
Removing a backlink
If you elect to remove a link, it will be moved to the ‘Remove’ tab of the Backlink Audit page.
To commence backlink removal, click ‘Send’ and review the email template SEMrush provided.
Feel free to modify the placeholders or the entire message as you see fit. You can also configure a follow-up email, which should be sent if the domain owner is unresponsive.
If you’re happy with the email, click ‘Send’ to begin tracking the link’s removal status.
Using the Google Disavow Tool
SEMrush advises disavowing links if the removal request fails to do the job.
Links to be disavowed will be sent to the ‘Disavow’ tab of the Backlink Audit interface. That’s where you can export the links to a text file or import more links from a different source.
The last step is to open the Google Disavow Tool and upload the text file you’ve exported. It’s an upfront process that should only take a couple of seconds to do.
Fixing lost and broken links
The Backlink Audit tool isn’t just for eliminating toxic links.
In the ‘Lost & Found’ tab, you can find a list of links that are new, broken, or lost.
Some of the links in the broken or lost category may be from good domains — warranting reclamation.
In my situation, one of the links from a non-toxic domain still points to my old domain address.
I can reclaim the lost link by contacting the domain owner, explain the situation, and request it to be fixed.
Don’t be shy when sending link reclamation requests to other sites. After all, broken outgoing links also affect their readers and their site’s rank-worthiness.
4. Using SEMrush for On-Page SEO
Earlier, I mentioned how to identify your top landing pages using the Position Tracking tool.
The question is, what are you supposed to do with those pages?
Reading about the seven must-have on-page SEO techniques is a brilliant first step,
If you already have workable knowledge about on-page SEO, you’re ready for SEMrush’s on-page optimization tools.
Let’s start by addressing internal issues that might be plaguing your website.
Auditing your website’s health
Whether you like it or not, your website’s health and rank-worthiness go hand in hand.
The “Site Audit” tool will help you get your bearings by scanning the overall health of your website from a technical standpoint. It detects problems like crawlability issues, coding errors, and broken links.
Although the Site Audit configuration page outlines six steps, the majority of them can be skipped. What’s important is that you set the limit of checked pages accordingly and define a regular reporting schedule.
Also, leave the option for “Send an email every time an audit is completed” checked. This makes sure you’re always up to speed with your website’s health.
The auditing process may take anywhere from a few minutes to an hour to complete. This depends on the number of pages SEMrush has to check.
Performing a quick website checkup
When done, the site audit report will present you with a total health score. You’ll also see the total number of errors, warnings, and notices that will assist in your on-page SEO optimization.
Clicking on the numbers will show you everything you need to fix in order to have an SEO-friendly site.
Site errors, for example, are related to issues like broken internal links, missing pages, and images that failed to load.
Nice — you can now have a clear view of your website’s infrastructure.
Take a minute to browse the tabs for errors, warnings, and notices to find tasks that you can do yourself.
Dealing with the errors, warnings, and notices put forward by the Site Audit tool make take a while. You may even need to hire a professional developer to help with advanced stuff, like AMP-related issues and scripts.
But if you find easy-peasy tasks that you can do without outsourcing, add them to your to-do list. Better yet, click the ‘Send to Trello’ button and start organizing your workload in style.
Don’t know what Trello is?
Click here to learn more about Trello and a couple more productivity tools for bloggers,
Using the On-Page SEO Checker
The On-Page SEO Checker is another SEMrush tool that can pinpoint potential improvements on your website.
While the Site Audit tool focuses on website health, the On-Page SEO Checker specializes in detecting SEO-related issues.
Setting up the On-Page SEO Checker requires you to select a target location. Afterward, you have to select the pages you want to optimize.
SEMrush will provide you with a pre-made list of your high-ranking pages and target keyword suggestions.
A separate list containing other pages in Google’s top 100 can be accessed by clicking ‘Organic Research.’
If you’d rather specify them yourself, you can enter the page URLs manually. You can also import information from a CSV document or your Google Search Console account.
The rest of the configuration steps are skippable. Though, I recommend setting a weekly schedule that tells SEMrush to re-collect on-page optimization ideas.
Looking at on-page optimization ideas
Now might be a good time to take a break — SEMrush may take a few minutes to collect optimization ideas.
When it’s done, the On-Page SEO Checker page will show you the number of optimization ideas broken down into categories:
- Strategy Ideas — First off, strategy ideas relate to optimizations in your keyword strategy. It also helps you avoid “keyword cannibalization,” which is when your own pages compete against each other for similar keywords.
- SERP Features — In case you miss opportunities to optimize for SERP features, the On-Page SEO Checker will alert you. It will also provide you with tips that will help your content get featured.
- Content Ideas — The On-Page SEO Checker is also capable of providing optimization suggestions for your content. Some examples are better keyword placement, content length optimization, and readability improvement.
- Semantic Ideas — Apart from the presence of keywords, search engines today also look at the surrounding text to determine relevance. SEMrush will provide you with semantically related word suggestions obtained from competitors.
- Backlinks Ideas — If you ever plan to do competitor research, their backlink sources are among their most valuable data sets. The On-Page SEO Checker gives you a shortcut by showing you a list of domains that link to your competitors.
- Technical SEO Ideas — Remember when we discussed how to audit your website for technical SEO issues? The On-Page SEO Checker will actually only redirect you to the site audit report if you click ‘See detailed analysis.’
- User Experience — To attain high search engine rankings, your content must provide a compelling and meaningful user experience to your audience. SEMrush looks into performance metrics like bounce rate, page load time, and session duration to help make this happen.
What page should I start with?
Don’t know where to begin your on-page optimization activities?
Just scroll down the On-Page SEO Checker page and look at the “Top Pages to Optimize” section.
Do note that I have talked about the most important on-page SEO strategies in a previous post.
Its title is “7 Crucial On-Page SEO Techniques to Get Your Content Ranked — click here to find out more,
5. How to Use SEMrush for Competitor Research
Throughout this guide, I mentioned a handful of SEMrush features that can also be used competitively.
You can add your competitors’ domain to your project, spy on their keywords, and so on.
Let’s pretend for a minute that Grammarly is one of my top competitors.
To do competitor research with SEMrush, I’d start with a domain analysis on their site.
Since we ran this analysis before, you should know what to expect from the domain analysis report page.
Behold — an in-depth report on Grammarly’s domain:
There are three unmissable areas of interest when doing competitor research with SEMrush.
The first one is the competitor’s organic and paid keyword strategy.
Looking at your competitors’ top keywords
What target keywords reward them with the most organic traffic? Based on their PPC data, which keywords can be monetized well?
These questions can be answered by looking at the right section in the Domain Analytics report.
Nice and easy.
However, there is a much more efficient way to scoop up more keywords from your competitors.
Using the SEMrush Gap Analysis tool to reveal more keyword ideas
For the next strategy, I want you to slide over to the “Gap Analysis” sub-menu and click ‘Keyword Gap.’
It’s a convenient tool that allows you to compare the keyword pool of up to five different websites.
You can run a comparison by entering your competitor’s domain into the first slot and yours into the next.
The following step is very important, so read closely.
Between the two domains, you should see an icon with two overlapping circles. Click it and choose ‘Unique to the first domain’s keywords.’
This will tell the Keyword Gap tool to only display competitor keywords that you haven’t optimized for.
As for the results, I’ll just let the report do the talking.
Notice that Grammarly — our pretend competitor — ranks for all of the listed keywords, but not my site.
Identifying your competitor’s top backlink sources
A little further below the Domain Analytics report, you’ll find juicy information on your competitor’s backlink profile.
Just like before, insights like their top anchor texts, backlink types, and follow/nofollow link ratio are included in the report. Most importantly, SEMrush can also tell you where your competitor gets their backlinks from.
With your top competitors’ backlink sources in hand, you’ll be capable of low-risk, high-reward moves. A perfect example would be Brian Dean’s famous Skyscraper Technique for link building,
For more ways to utilize your competitors’ backlink data and overtake them in SERPs, click here,
Topping it all off with the Backlink Gap tool
Since we just discussed the Keyword Gap tool, you should have an idea of what the “Backlink Gap” tool does.
The Backlink Gap tool also lets you compare up to five domains at a time. But instead of comparing the domains’ keywords, it focuses on their backlink profiles.
Unlike the Keyword Gap tool, you don’t need to enter the domains in a particular order. Just enter your competitors’ domains — and yours — in any way you want.
That’s definitely a plus.
I also noticed something interesting when I used the tool for the first time.
When I entered my domain, SEMrush works its magic and will provide domain suggestions for the next ones.
When all domains are set, click ‘Find keyword gaps’ to begin the analysis.
The table below should show a list of referring domains and the number of backlinks each website has.
Rest assured that the referring domains are already sorted according to their “Authority Score.” You don’t have to scroll through truckloads of domains to find the prospects that really matter.
To find backlink opportunities faster, pick your website in the “Select domain” sub-menu.
This will instantly refresh the table to only show referring domains that don’t link to you yet.
Examining your competitor’s content strategy
On the subject of link building, don’t forget that you need to develop high-quality content to succeed.
A no-nonsense approach is to investigate your top competitor’s backlink profile and find their most link-worthy assets.
To do this, perform a domain analysis on SEMrush and look at the “Indexed Pages” section. Their top five pages, including the total number of backlinks each, will be served to you on a silver platter.
As always, click on ‘View full report’ for a longer list of your competitor’s most-linked content.
Upon locating competitor pages with the most backlinks, study the following aspects of their content strategy:
- Content Topics — What content topics garner the most backlinks?
- Keyword Usage — How often and where do target keywords appear in your competitor’s content?
- Content Types — Does your competitor use infographics, videos, screenshots, audio clips, or animations to get their point across?
- Article Length — How many words does your competitor write in a single piece?
- Meta Data — What are the competitor’s meta title and description for their content?
Borrowing ideas from your competitor’s most viewed content
Here’s the thing: the number of backlinks alone doesn’t determine the quality of content.
At the end of the day, backlinks are meaningless if they don’t drive traffic to your site. As such, you also need to survey your top competitors’ most-viewed posts for some killer content ideas.
To find the information you need, click ‘Organic Research’ from the “Domain Analytics” sub-menu.
You then have to switch to the ‘Pages’ tab to view your competitor’s entire blogroll.
You shouldn’t have to dig deep to find your competitor’s most popular content.
By default, the pages are sorted according to the amount of traffic they generated over their lifetime. There’s really no reason to change this unless you’re looking for posts with the most keywords or backlinks.
Articles are also typically stored in the “blog” subfolder indicated by the “/blog” slug in the URL. If your competitor utilizes this domain structure, create a filter with the term “blog.”
Found your competitor’s top content?
If the filter above returned zero results, you’ll have to comb through the pages list manually. Look for keywords in URLs related to a relevant topic.
In any case, you should now have a direct line to your competitor’s most prized content library. What you do with this information is entirely up to you.
I want you to realize that spying on your competitors’ content strategy is an opportunity that people take for granted.
Does your competitor have an intensive guide? Make your content even more detailed and throw in some actionable tips for specific cases.
Do they include a lot of images in their posts? Use infographics and annotations.
There are endless ways to outdo a competitor once you have their strategies in check. Aim higher, put action into your plans, and make this opportunity count.
Read about the fundamentals of quality blog content production here,
6. Other SEMrush Features
The features above represent the main reasons why bloggers, online marketers, businesses, and website owners need SEMrush.
It’s undoubtedly among the best platforms for keyword research, SEO analytics, backlink analysis, and competitor research.
One question remains unanswered:
Why is this article still not over?
The answer should be obvious — I still have a few more SEMrush features I’d like to share with you.
Using the Topic Research tool for winning content ideas
Here’s a little secret: coming up with content ideas that people want to read is hard for me as well.
To keep my blog content flowing, I often rely on various tools that can supply me with fresh ideas.
SEMrush, of course, is one of those tools.
In addition to spying on your competitors’ content strategy, you can also count on SEMrush’s “Topic Research” feature.
To use it, simply click on ‘Topic Research’ in the main menu.
Like everything I’ve shown about SEMrush so far, the Topic Research tool is clearly designed with user-friendliness in mind.
All you need is a seed keyword and you’re all set.
If you also want to scrape content ideas from competitors, click ‘Enter domain to find content on.’ This is optional, but it will surely be helpful if you can enter a competitor for more content ideas.
To test the Topic Research tool, let’s search for topics with the keyword “WordPress development tips.”
SEMrush presents topic opportunities in four creative ways:
In the card view, content ideas are neatly grouped and organized into compact cards. Each card contains content titles related to a common subtopic.
Click ‘Show more’ to expand a card and view content titles from other websites. For more content variations, the “Questions” section contains truckloads of queries users ask around the topic.
Switching to the “Explorer” view brings back the classic, table view used in other SEMrush tools.
Use this view if you care more about metrics like the number of Facebook engagements, backlinks, and shares. The downside is, it won’t display as many content ideas in one page — unlike other views.
The “Overview” generates a one-page report with a bunch of in-demand content topics based on your keyword. It lists down the top headlines, top questions, top subtopics, and top related searches.
Mind Map View
If you’re familiar with content research tools like AnswerThePublic, you’ll feel right at home with the Mind Map view.
It renders an interactive visualization of subtopics around your keyword. If you click on any branch, SEMrush will pull up a list of content ideas and questions around that subtopic.
If you want to learn more about AnswerThePublic and other content research strategies, click here,
Getting more followers with the SEMrush social media toolset
That’s right — SEMrush also has tools you can use to grow your social media presence.
Allow me to go over them quickly.
Social Media Tracker
If you’re active on major social networks, use the “Social Media Tracker” tool to consolidate your data in one place. It also lets you track the audience and activities of your competitors.
Social Media Poster
To maximize the engagement of your social media posts, it’s important to publish them at the right times. The “Social Media Poster” tool automates the process to make sure you don’t miss your schedule.
Investing in your SEO knowledge through the SEMrush Academy
As powerful as SEMrush is, users must invest in their SEO knowledge and acumen to make it a worthwhile investment.
It is, after all, just a tool meant to be operated by someone who knows how to use it.
If you think your SEO knowledge needs some work, the SEMrush Academy is your place to be. It lets you enroll in a list of courses like on-page SEO, technical SEO, link building, advertising, and so on.
The best part is, these courses are entirely free.
Once you’re confident in your SEO skills, you may also take exams to earn your official SEMrush Academy certificate.
7. SEMrush Pricing
“Alright, I’m sold — how much does SEMrush cost?”
Truth be told, SEMrush is not exactly cheap, especially for new bloggers on a tight budget.
Let me break down its pricing plans for you:
- Pro — $9.99 per month
- Guru — $199.95 per month
- Business — $399.95 per month
Comparing the SEMrush Plans
|Results per report||10,000||30,000||50,000|
|Reports per day||3,000||5,000||10,000|
|Social media accounts||10||30||50|
|Social media profiles for tracking||50||100||300|
|Historical data (since 2012)||No||Ja||Ja|
Figured out what plan to get?
Don’t forget that you can still avail your Master Blogging exclusive 30-day SEMrush trial.
SEMrush has its own crawler that explores Google search results — collecting data from the top 100 pages for every keyword. Its keyword database has a grand total of over 160 million keywords.
Master Blogging readers can take advantage of a SEMrush 30-day trial for the Pro plan. If you’re eyeing the Guru version, the trial period is reduced to 14 days.
Yes — SEMrush gives you everything you need to perform various online marketing tasks for the price of one tool. This covers every aspect, like SEO, PPC, social media, and content marketing.
The SEMrush Rank is the platform’s very own ranking system for the top websites in the world. Rankings are calculated based on the estimated traffic each domain nets from their entire organic keyword pool.
Very accurate. SEMrush is one of the most trusted tools for keyword metrics and domain analytics for a reason. Nevertheless, there’s nothing wrong with comparing its results with other top-tier marketing analytics tools to be extra safe.
SEMrush is for anyone in charge of making data-driven online marketing decisions. This includes Bloggers, Small business owners, Affiliate marketers, In-house marketing teams, SEO professionals and freelancers, Social media marketers, Content marketing agencies, YouTube channels.
According to SEMrush’s website, they update a total of 7 million keywords daily, The first million comprises of the top keywords based on search volume, while the remaining six are randomly selected. It’s worth noting that every SEMrush keyword is to be updated at least once a month.
The best SEMrush competitors in the market are KWFinder, Serpstat, Moz and Ahrefs. For my review of each along with six other plausible alternatives, read this article.
Yes, you can cancel your SEMrush account anytime. Just visit the “Subscription info” page on your account and update your “Recurring” status. You may also downgrade your SEMrush account by contacting [email protected]
Congratulations on finishing the ultimate Master Blogging guide to SEMrush!
Take a minute to relax and breathe in everything you learned.
You must be eager to get started, so let me wrap this up real quick.
SEMrush is always in the conversation for the best online visibility and marketing platforms, and rightfully so.
It doesn’t matter if you want to take on SEO, PPC, or social media marketing. SEMrush will equip you with all the tools and features you need to generate tons of traffic to your website.
Before you go, let me know what you think by leaving a comment below. Also, don’t forget to bookmark this page on the way out — you never know when you might need it again.
SEMrush is one of the most popular SEO tools that helps you in keyword research, site audit, content planning, and a lot more.
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