So you get exactly what your customer expects from your embroidery / clothing decoration professional
Embroidery and decorated clothing are the largest category in the promotional products industry. If you are a promotional products retailer, it is very likely that you will speak to customers who need clothing with logos and want to buy. It is your job to get exactly what your customers want, when they want it and how they want it. By mastering the process of working with your contract sticker or clothing decorator, you will ensure that your customers are very happy with the end product and will have the chance to sell additional decorated (and profitable) clothing to that customer in the future.
Having only part of the information is problematic as it (the embroidery and apparel decorating specialists) may make a decision that turns out to be wrong and the total profit at work for both you and the sticker / contract throw decorator out the window.
Here is a checklist of the information you absolutely need to provide to your decorator so that they can process your order accurately, and WHY this information is important:
- Your contact information, including your mobile phone and email address. If your sticker is about to execute your order next and needs some last-minute information from you – if it can’t reach you, your order will likely be put back in the queue, or worse, it will come with the order and continue making your best guess.
- Provide a detailed list of orders. You need to know that the order includes 12 small, 24 medium, 38 large, 42 extra large and 3 large (color, brand & article number insert shirts). And it really helps if your information is on the box or in the box when you bring it in. If you drop them, they must hear from you before they arrive so they know which job to assign when they arrive. Send them an email with the job specifications so they know the job is coming and what they are doing. This is useful for inserting your work into the production schedule before it even arrives.
- If you expect them to perform inventory control on your goods, you will have to pay them for this time to check that the correct goods have arrived in the correct sizes and colors and that the goods are free of stains and damage.
- The design file or the original template. When you deploy a digitized file, it is helpful to indicate the source of the file (name of the digitizer or company name) and the creation date of this file. If the design is poorly digitized, it may make sense to digitize it again instead of editing it. If you know who created it and how long ago, you can better assess the potential quality of the design. You want to create high quality embroidery, and this requires a high quality design file that is appropriate for the product in that order. Wicked Stitch of the East’s Jay Fishman explains: “While you may think that this will make you more economical (providing the design file), you may actually be jeopardizing the quality control your professional uses. Does the digitizer you used, which had the incredibly low price of digitizing your design, really offer the quality and production-friendly design that your sticker can use? If you send your sticker thirty pieces of clothing with about 8 different types of fabric, can that one file process sewing on all of these different substrates? “
- When they create the digitized file for you, it is very helpful to know how the customer can use the design in the future. It is NOT reasonable to expect a left breast design to become a full size design for the back or cap without being digitized again. These design files should be created differently to create high quality embroidery.
- If they generate the art for you, you have to pay for both the graphic design service and digitization. They are two different processes. You / your customer must have the design approved before they can even start digitizing! Better yet, provide usable art that is not copyrighted or trademarked. If you provide a protected logo, bring the documentation that entitles you to create the design.
- For many promotional items, the printing area is limited by the available flat or printable surface. With clothes there is a much larger space to work. Specify the size of the design exactly. “Left breast” means that you have to guess whether you mean 2 “x3” or 3.75 “x4.5” or other dimensions. There is a significant difference in the resulting embroidery, appearance, and possibly cost.
- Specific information on design placement. The left breast is great, but what if there is a pocket? Do you mean on the bag (which can make the bag unusable depending on the size of the bag), over the bag or did you really mean the right breast when ordering? “On the sleeve” could mean that it is directly over the hem or cuff, or it could be on the apex of the shoulder, or it could even mean that it lifts an inch or more from the hem or cuff. Full back is a good place to start, but if the product has a hood, do you want the design to drop a bit lower so the hood doesn’t cover the design as much?
- Provide specific color information. “The logo is blue” differs significantly from “Adapt the logo to PMS 653.” If the logo has more than one color, please provide all of the details, not just the main color information, unless the additional colors are black and white (they know which ones). There are many more colors in the color spectrum and in the PMS deck than ever in embroidery threads. They provide the closest match that is available in the embroidery thread.
And I saved the top two at the end – if you say “just make it look good”, you have both prepared for a possible disaster! What does that mean? How big, where should it go, what color exactly? How can they successfully meet your customers’ expectations if you don’t provide them? If they guess foolishly, you may not get paid and they will not get paid. Even worse, you could build a bridge to this customer and limit your chances for future profitable orders.
Finally, you should listen to the advice of your embroidery professional. They have seen all kinds of bad embroidery in the world and hopefully they refuse to contribute. Kathleen Jones from Jones & Company says: “I have been embroidering for 23 years and I think part of what you pay for is my experience and expertise. The worst part is if they want something to be done in a certain way and I tell them I don’t think it will look good. And then they see it the way they want it and they don’t like it. However, they would like me to repeat it for free or at a reduced price – if that could have been avoided if they had been willing to accept my professional contribution at all. “
Working with your embroidery professionals to develop products that your customers use to return orders after orders is good for you and good for your company. Your decoration professionals want to be part of this process. Help them do this by providing all the information about an order at the start of the process so they can produce the quality products that will delight your customers within the given timeframe. If you make good looking products on time, you will look fantastic for your customers!
If you need help finding good contract embroidery professionals, contact Jennifer Cox at NNEP, [email protected]
Connecting people looking for embroidery services with people offering embroidery services as both retail and contract customers is one of the many services we offer to members of the National Network of Embroidery Professionals (NNEP). Some of our members of NNEP have very large production capacities and we regularly combine them with contractual opportunities. Join NNEP today so that we can also send you new business!
We are on our way to exhibit in the Showcase for new products tomorrow for exactly that reason in Strongsville, Ohio. We will meet with merchants of promotional items and answer their questions about working with order stickers and clothing decorators, as well as helping them to contact NNEP members with whom they will contact them when they have orders for embroidered and decorated clothing.
NNEP members, contract stickers, and apparel decorators – add your suggestions in the comments below on how to work with you most effectively.
Note: We are not the author of this content. For the Authentic and complete version,
Check its Original Source