Persuasion is one of the most useful skills (or qualities, depending on your perspective) that you as an entrepreneur can have in a variety of different areas.
Persuasion can help you as a seller to do business faster. As a real estate agentPersuasion can help you get better prices on your real estate deals. As a consultant, persuasion can help you convince your customers to follow your strategy. Persuasion can help you as a boss to motivate your employees to take certain measures.
Entrepreneurs wear many hats and can therefore convince in almost all areas of their work – they can do more business, get better prices for the company and at the same time supervise employees with more authority. The question is, how can you become more convincing?
1. Be confident
The first and most important tip is to radiate confidence in everything you do. People tend to resist the one that seems safest, regardless of other factors. If you say something with enough authority and confidence, almost everyone will believe you.
Trust has to come from within, but it doesn’t have to be natural. In other words, you can guess yourself internally, but you have to commit to everything you say and do from the outside. You can do this using a number of techniques, including:
- Take a straight posture: Try to keep your back straight with your shoulders back, whether you are sitting or standing. A straight, open posture immediately makes you appear taller and more confident. Avoid fidgeting and eliminate nervous habits such as nail biting.
- Speak with authority: When speaking, make sure you speak with authority. Avoid apologetic or diminishing sentences such as “I’m sorry, but …” or “Well, that’s just my opinion, but …”. Try to speak slowly, think carefully about your words, and project your voice to fill the room.
- Make eye contact: It is much more likely that people will believe what you say and listen to you if you make eye contact with them. It is a simple trick that is easy to integrate.
- Allow silence: Too many people hurry to speak and fill the silence as quickly as possible. This is a sign of trust and a better step for conversations if you allow more empty space.
The safer you seem, the more convincing you will of course be.
2. Do your research and come prepared
If you are trying to convince someone in a particular situation or to convince people of a certain point, it is in your best interest to be prepared.
People are more easily influenced by certain anecdotes, facts and numbers than by hypotheses or generalities. For example, if you try to convince someone that elevators are a safe means of transportation, you can say something general, such as “elevators are used all the time and hardly anyone gets hurt.” However, this is less convincing than a previously researched fact like “USA”. lifts Make more than 18 billion trips a yearand only result in 27 deaths. You are three times more likely to win the lottery than to die in an elevator. “
Research can also prepare you for the inevitable counter-arguments your opponents generate. When you are debating or when your opponent is in a fixed position, you have an advantage if you are prepared for what he could tell you.
3. Appeal to the other person’s unique perspective
The best thing you can do to improve your persuasiveness is to understand and address your audience directly. Everyone has a unique perspective with unique wishes, needs and fears. Once you understand what makes this person unique, you can tweak your message to better fit it and hopefully get it on your side.
Suppose you want to convince a potential customer to sign up for your marketing service package. However, through conversations you learn that this prospect has been disappointed in the past by similar services. They are held back by a rational fear of being burned again. You can make up for this by explaining how your services differ, or by offering some kind of assurance or guarantee.
This is one of the simplest and most difficult strategies to implement because there are so many variables to consider. You need to actively listen to people to learn more about them and learn how to read body language So you can see what they are saying in your face.
4. Master the art of conviction
Persuasion is a skill like any other. With practice, you will inevitably get better. Pay attention to the words and phrases that tend to convince people and those that seem to fail. Practice your posture and speak in the mirror and constantly improve your reading skills. You will inevitably improve over time.
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