Whether you’re new to digital marketing or interested in ways to step up your current efforts, there are always things you can do to improve. One of the best ways to connect with your audience, get leads, and make sales is: Use the tools available from Google,
Let’s take a look at some statistics1:
- Google processes 70,000 search queries every second
- 72% of desktop searches take place on Google
- 92% of mobile searches take place on Google
- 92% of the global search engine market belongs to Google
It’s easy to see why Google is such an attractive advertising platform. In this blog, we discuss some strategies that are available to you Make the most of your relationship with Google, use all the tools on offer and help you get the best ROI for your time and money.
Title tags and descriptions (metadata)
Optimizing title tags and meta descriptions on your website is one of the most basic and important things you can address to ensure that your website is properly placed on Google’s search engine results pages (SERPs). Title tags and meta descriptions give searchers information about what to find on a website before clicking on the search results. The more accurate, descriptive and clear you become with your title tags and descriptions, the better. Because your website gets more traffic thanks to accurate listing information and high quality content, your SERP rankings can increase organically.
Is your online presence optimized with strong keywords of different lengths? Keyword research is an important SEO practice that ensures that your target audience can find your content effectively. Of course, single, simple keywords should be included in your entire copy content. However, you can also insert long-tail keywords or keyword phrases that match the search strings and phrases that searchers are looking for.
Some key words are called “low hanging fruits”. This term describes clear, suitable keywords that can be easily integrated into your digital content. They are also relatively popular and are not used by most other companies in your industry. Always look for low-hanging keywords that you can include in your content to improve your organic search results.
Google My Business
Google My Business (GMB) is a free tool that companies can use to create and manage their online presence on Google, including search and maps. By reviewing and editing your business information, you can help customers find you and provide them with detailed information about your business.
To attract and connect with your audience, GMB offers a variety of features that let you edit your business details, add photos and videos, and manage public reviews. You can keep track of how often people search for you, incoming phone calls, and customer information.
Mobile-first indexing means that Google uses the mobile version of your website to index and rate your pages. In the past, the index primarily used the desktop version of a page’s content to assess the relevance of a page to a user’s query. As mentioned earlier in this post, 92% of all mobile searches take place on Google. Therefore, it makes perfect sense to optimize your website for mobile surfing.
Websites that are not suitable for cell phones can be difficult for users to navigate on touch screens. Therefore, users with a bulky scroll system have to pinch and zoom. By optimizing your digital presence by prioritizing mobile devices, you can build your brand organically with high-quality, seamless user experiences and easily accessible content and contact information.
Google Ads is a paid service that you can use to pay to be featured in Google SERP’s top ad space above all organic ads. The main advantages of Google Ads are that they provide faster results than organic SEO. According to Google, advertisers earn $ 8 for every $ 1 they spend on Google Ads.2
Much of the Google Ads process can be automated once you’ve set up your campaign settings. This is called programmatic advertising, Including a Google Ads campaign in your budget ensures that your ads are shown to relevant audience members.
With Google Ads, searchers can find your content using standard searches, YouTube, Google Maps, Google Play and other platforms for which they create content. Using your online dashboard, you can optimize every aspect of a campaign, including customizable bids for different types of audiences, refining your audiences, and creating new exclusions for products or services that you shouldn’t be associated with.
Sounds good! What now?
Now that you have a basic understanding of why Google is such an important and frankly inevitable resource in digital marketing, it’s time to take the next leap forward. Keep diving to get the most out of Google Manual: B2B Marketing with Google & Paid Social, It covers the topics that we have addressed here and offers further details on SEO, SEM and social media marketing. It is a phenomenal resource for planning your digital marketing campaign in 2020.
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