How to properly use the art of typography in packaging design Packaging Design

How to properly use the art of typography in packaging design

What is typography?

Typography gives life to words by arranging letters, letters and text in a way that makes them visually appealing. It includes fonts and font families to create a visually appealing message for the reader.

The packaging design offers companies an interesting platform on which they can communicate their marketing message. It is a three-dimensional medium, among other competing three-dimensional media. Typography plays an essential and integral role in the field of packaging design. You need words to communicate information about your product. When used effectively, good typography can help increase brand awareness, differentiate your brand, attract customer attention, and improve your return on investment.

Factors that affect typography on packaging

Type of packaging: Of course it seems logical that a four-sided standard corrugated cardboard is easiest to design. But what about a stand-up pouch, a conch shell or a large retail display? The shape and size of the package has a big impact on the typography.

Brand / design images: Typography and design should work together harmoniously. When designing packaging, the goal should be to strike a balance between graphics and text. The graphics influence how, where and which words are placed on a particular package.

Product type / target market: This is important for creating an effective design. How old are your customers? Are they mostly men / women? Which socio-economic group is your consumer most likely to belong to? Where in the world are you and what languages ​​do you speak?

Use typography correctly and effectively

Create an information hierarchy. How? Follow this policy::

  1. Determine what words are required to position your brand immediately. Most likely, this is your brand name. This is the most important in the hierarchy of type and what is known as yours Primary Text.
  2. The Secondary Text refers to words a customer will see when they are approximately 1 foot from your product. This should be information that you believe is essential to your brand image. This can be a brand slogan, a short product description or a calorie amount. This information is important, but should not overshadow your primary text.
  3. Finally, that Tertiary The typesetting is usually much smaller and may be important, but is not essential for separating your product from the competition on the shelves. This is often a list of ingredients, contact / social media / website information, instructions, etc.

About the author

Kirsten Crisostomo is a freelance writer and content writer based in Vancouver, BC.

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