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290: How Chubbies does 8 characters with email marketing with Erich Hellstrom PERSONAL FINANCE

290: How Chubbies does 8 characters with email marketing with Erich Hellstrom

I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s shorts brand with a large cult following.

Erich is responsible for creating the copy for Chubbie’s social, email, product and events. And although Chubbie’s clothing isn’t really my style, I’m on her email list because it’s funny and does a fantastic job of building a loyal brand.

In today’s episode we will analyze your email marketing strategy and learn how we can apply these techniques to our own e-commerce companies.

What you will learn

  • Why is Chubbies so successful?
  • How did Chubbies get their first sales?
  • Chubbies email marketing strategy
  • How well are Chubbies converting emails and what is their overall strategy?
  • How often do they send emails and what type of content is sent?
  • Which emails do most customers convert?

Other resources and books

sponsors

Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my e-commerce shop. It was developed specifically for e-commerce and is the best email marketing provider I’ve used so far. Click here and Try Klaviyo for FREE,
Klaviyo

Privy.com – Privy is my preferred tool when it comes to collecting email subscribers for my ecommerce shop. They offer easy-to-use tools for capturing email, ending intentions, and targeting websites that turn more visitors into email subscribers and buyers. With free and paid versions, Privy fits into every budget. Click here and get 15% DISCOUNT to your account.
privy

EmergeCounsel.com – EmergeCounsel is the service that I use for brands and that advises me on all questions regarding the protection of intellectual property. Click here and get $ 100 discount by mentioning the podcast “My wife quits her job”.
Emerge Counsel

SellersSummit.com – The ultimate e-commerce learning conference! Unlike other events that focus on inspiring stories and high-profile topics, Sellers Summit is a curriculum-based conference where you can find practical and actionable strategies specifically for an e-commerce company. Click here and get Your ticket now before it’s sold out,Sellers Summit

Transcript

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