Email is one of the best channels for lead promotion.
Forty-seven percent the marketers even believe that this is the leading strategy for promotion.
Even if an e-commerce shopper isn’t ready to buy right away, email offers you an effective way to warm them up until they’re ready. And one of my favorite techniques for doing this is posting shopping cart emails.
There is current data showing how receptive many customers are to this strategy and what effects they can have. Especially, 45 percent Checked emails are opened, which I find quite astonishing.
In theory, almost every second subscriber checks your content.
Of the emails that are opened 21 percent Get clicks that buyers use to return and check what they have left in their shopping cart. And from the subscribers who click through, 50 percent a purchase is ultimately made by them.
Canceled shopping cart emails only remind customers of what they were originally interested in, but were not forced to buy at that time. As you can see from these statistics, this is often the subtle push that many people need to make a purchase.
Here is an example of a discarded shopping cart email from a women’s clothing company Kat Von D Beauty,
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