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Vide0: SEO Basics – Everything Your Real Estate Brand Must Know : REAL ESTATE MARKETING


Highlights:

  • SEO stands for Search Engine Optimization – that much has remained the same. It refers to techniques that help your website rank higher on search engine results pages.
  • SEO optimizes the pages of a website, does keyword research and earns incoming links.
  • In order to achieve a good long-term placement, you should focus your SEO marketing strategy on topics and not on keywords.

Video transcript:

I’m Jennifer Yim and today’s topic is SEO. SEO seems pretty easy. You pick a few keywords and your site is magically optimized for SEO, right? Not quite.

People seem to understand the basic principles of SEO, but a lot has changed in the past decade. Let’s take a look at the basics to improve your website’s ranking.

What is SEO?

SEO stands for Search Engine Optimization – that much has remained the same. It refers to techniques that help your website rank higher on search engine results pages. This will make your website more visible to people looking for solutions that can deliver your brand, product, or service from search engines like Google, Yahoo, and Bing.

What has not stayed the same is the techniques we use to improve our ranking. All of this has to do with the search algorithms that these companies are constantly changing.

How does SEO work?

SEO optimizes the pages of a website, does keyword research and earns incoming links. You can generally see the results of your SEO efforts once the website has been crawled and indexed by a search engine.

There are countless ways to improve the search engine optimization of your website pages. Search engines search for elements such as title tags, keywords, image tags, internal link structure and incoming links.

Search engines also examine the structure and design of the website, visitor behavior and other external factors outside the website to determine how high your website should be rated on the results pages.

In order to achieve a good placement in the long term, you should build your SEO marketing strategy Topics, not keywords, If you do this, you will find that you can definitely optimize for key keywords. Understand your target audience and what interests them is the key to attract relevant visitors to your website through search engines.

For more tips on improving search engine optimization and building your digital marketing strategy, visit froneticsrealestate.com.

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