Why do you need a social media strategy for your small business? BUSINNESS

You are a small business owner with some social media accounts. You asked your friends to follow your business accounts and got some first likes. You have a sign on your front door with a Facebook logo and the message “Follow us!”. You post social media posts here and there when you think about it. So that means you’re done with your social media, right?

While you to do With the basics – social media profiles, prompts to follow you, and posts – you don’t necessarily have a strategy for your small business‘s social media content. And without a social media strategy for your small business, the work you have done and will continue to do is unlikely to pay off for you.

Here’s why you need a social media strategy for your small business.

Why do you need a social media strategy for your small business?

Why do you need a social media strategy for your small business?

In short, creating (and following) a social media strategy for your small business increases the likelihood that your social media posts will be relevant to your small business and ideal customers, consistent, representative of your larger marketing plan, and effective promote awareness, trust, leads and sales.

Let’s take a closer look at them.

  • A social media strategy = relevant social posts When developing your social media strategy, a large part of it will determine the type and character of the posts you write. Since you don’t always want to advertise, your content mix has to be more than “Buy from me!”. And buy now! “Posts. Think about your small business, your industry and the ideal customer types and find out what other content you can publish that I call “relevant and complementary” for your small business. A real estate agent’s advertising postings are, for example, links to his entries, customer references and calls for action to engage him as a broker. Examples of relevant and supplementary content are information on preparing your house for sales, mortgage and financing options, staging advice, tips on moving, information on house inspection, renovation and renovation. Basically, it is content that relates to both the real estate business and the potential client of this real estate agent, who, however, does not directly ask someone to commission the broker or to buy one of the advertisements of the real estate agent. In addition, any small business serving a particular geographic area can post local event information and news to demonstrate its investment in the local community.
  • A social media strategy = consistency How many of you are guilty or have seen other companies’ rarely used (or completely dormant) social media accounts? What makes you think of a company when you see its last post 3 weeks ago and then 5 weeks ago? That they don’t have their plot together? Are you disorganized or overworked? Consistency is key to most things in life, and developing a regular, repeatable schedule for social media activities will make planning and work processes easier for you (because you know what your daily, weekly or monthly social media work will look like) while ensuring that your existing and future customers see your activities regularly online. You also want to develop a social media strategy with an achievable level of activity. So you can expect to keep up with the new release schedule. You should develop a social media calendar with fewer posts per week and a pace that you can keep up with than posting one post every day if you haven’t even posted one post a week now.
  • A social media strategy = targeting your larger marketing plan Since social media is still new in many ways, it’s easy to think of it as a separate part of doing business, almost as if it were on its own. In reality, social media in your small business is treated as an additional tool in the marketing toolbox through an effective social media strategy. Just as you plan in-store sales and promotions, postcards / mailings, email newsletters, newspaper, radio, TV and poster advertising and ensure that all of these things are aligned with and support your small business’s overall marketing plan , your social media strategy must do the same. You cannot control the first or any point of contact of a customer or potential customer with your brand. All marketing channels that support the same brand message are therefore the key to your overall marketing message and brand reputation.
  • A social media strategy = increasing brand awareness, trust, leads and sales Making a plan for anything – social media or otherwise – ensures that you know what you are going to do, when you will do it, and that all of your work is completed and presented in the same way (sound , Appearance, etc.). Developing and implementing a social media strategy that aligns your marketing messages, is promotional, relevant, and complementary, and is consistent in terms of delivery and frequency, increases the awareness, trust, leads, and revenue of your small business.

While developing a social media strategy for your small business may seem like a lot of work, it will ultimately pay off for you as your regular daily, weekly, and monthly marketing work becomes easier and more expected to help you achieve yours Present your brand message in a consistent and clear way.

Do you need support in developing your social media strategy? Click here to learn more about our social media strategy service for small businesses.

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