Top tips to make your vacation. Keep the website in top shape for the New Year
With the busiest months behind us, are you ready for a booking frenzy in January? Here are some helpful tips to make sure your website matches your vacation rental and travel destination.
Is the entire content of your website up to date?
Now is the time to check your vacation rental website. Make sure it is up to date and says everything you need to do it.
- Have you covered all of your unique selling points?
- Were new additions to your holiday home mentioned and advertised?
- Do you use bullet points to quickly highlight what your visitors will get?
Learn from what works well
If you have Google Analytics, you should check out the most popular pages.
- Why are they the most popular?
- Do they give you an insight into what people are looking for when you visit your website and property?
- Do they give you suggestions to build on the current information with even more?
Advertising your travel destination
Remember that current content does not stop at your vacation home. Your visitors will likely spend much of their time outside of your vacation home.
- Do you have current information about where you could spend your time?
- Have you spoken to local attractions to get a link as a local accommodation provider?
- Do you have information about the opening times of the season?
- Is there information about how long it takes to get there and how easy it is to find it?
- The more information you have about the area, the more likely a visitor will be attracted to stay.
Create a content plan and plan your activities
While fresh, regular, and relevant content is becoming increasingly important to Google, the biggest problem for most vacation home owners is finding the time to do so.
During the summer months, when every minute is precious and often full of activity, there is not often time to write regular blog posts.
Take the time you have in winter to come up with a plan and create some great content for your website visitors.
With most content management systems such as WordPress, you can plan when this content arrives on your website so that you are supplied with fresh content all year round without having to write and publish all year round.
Update your photography and make sure it meets your needs
If a picture says more than a thousand words, do the photos on your website say the right ones about your holiday home?
Remember that someone who visits your vacation home wants to get the best possible impression of where they are. Outdated, old, or bad photographs can leave your marketing in ruins. So make sure you have the latest and best photos available.
Use the guest book to your advantage
Many holiday homes have a guest book in which visitors can leave comments. Owners are increasingly encouraging those who stay to leave reviews on popular websites like Tripadvisor.
If those who stay in your vacation home shout about how great it is, make sure these testimonials are clearly visible on your website. Make sure they are up to date!
Is your vacation website state of the art?
The average lifecycle of a corporate website is said to be three to four years, and you can see why; Ten years ago, the world had never heard of an iPad! 18.9% of the world’s population will have a tablet within two years; 42% already have a smartphone.
It is important that your website is not only up to date with the technology, but also with other holiday homes. If others are using the 52% of internet traffic now coming from smartphones, should you do that too?
Secure your vacation rental website with SSL
You buy an SSL certificate, or “Secure Socket Layer” for short, as the website owner (usually from your website hosting provider) and then install it on your website.
Its purpose is to encrypt the information transmitted between you and your visitor and vice versa so that this information is secure and cannot be hacked or intercepted.
The cost of an SSL certificate for your vacation website can vary from £ 20 a year to £ 150. This depends on the needs of your website and your website developer should be able to point you to the most effective and best suited websites for your needs.
Update your vacation website copyright
At the beginning of 2020, a new copyright number will appear on your website. Often forgotten, this small number at the bottom of most locations will need to be updated from 2019 to 2020.
Boshers offers property owners insurance across the UK. Call us on 01237 429444 for information on protecting your holiday home with special insurance.
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