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Green Monday Marketing Ideas For E-Commerce E-COMMERCE

By now, you should have completed both Black Friday promotions and Cyber ​​Monday. It is time to plan this Green Monday,

Yes, this is a real day in December and an important day for online sales. It was created by eBay in 2007 after seeing constant sales growth on the second Monday in December. Buyers are concerned that they will receive their orders on time for Christmas. That is why they use this last opportunity for today’s “Green Monday”.

In this article, I will help you plan Green Monday so that you can get more traffic and sales during the holiday season.

Let’s start!

When is Green Monday in 2019?

This year, Green Monday falls on Monday, December 9, 2019.

When should you start Green Monday promotions?

I usually recommend starting campaigns on your day off, but you can certainly start early sales on Green Monday at the weekend. Avoid starting it earlier than 24-36 hours.

Where to advertise a Green Monday sale

Below is a list of the digital channels you can use to advertise your sale on Green Monday to increase traffic to your online store.

  • Online shop (obviously)
  • E-mail
  • Facebook Page Post, Stories & Ads
  • Instagram Post, Stories & Ads
  • Display ads (including retargeting ads)
  • Search Ads (Google Ads)
  • Partners, cashback sites and coupon networks

How to plan your Green Monday marketing campaigns

Here is a simple list of the things you need to do to plan a successful Green Monday for eCommerce.

  1. Plan early (1-3 months in advance)
  2. Decide on the promotion (discount amount, certain items on sale or free shipping on all orders)
  3. Make sure you have enough inventory
  4. Communicate with your team about the action, including customer service and shipping departments
  5. Assign tasks to team members to plan the promotion
  6. Set up the campaign in your shopping cart (coupon codes, price rules, start / end date, number of uses, discount amount …)
  7. Prepare a landing page for your sale (including promotion details or items for sale).
  8. Choose digital channels where you want to promote the sale (website, email, social networks, partner companies, etc.).
  9. Schedule advertising campaigns on your calendar so you know when and where to start advertising
  10. Plan all marketing campaigns on all channels so that you know what content you need to prepare (banners, headings, copies, captions, URLs).
  11. Prepare the campaign content
  12. Make sure everything is tracked in Google Analytics
  13. Create and plan all campaigns
  14. Test, test, test!
  15. Start and enjoy the sale!

Ideas for early green Monday

If you are considering starting your Green Monday sale before Monday, here are some suggestions for naming and designing your advertising:

Walter Drake Green Monday preview


Early Access Green Monday sale


Kay Green Monday Sneak Peek


Leisure Pro Green Monday sale


Shoes Green Monday Sale Idea

Green Monday promotion ideas for e-commerce

After knowing what you need to plan a successful Green Monday campaign, decide on a promotion.

Here is a list of ideas you can try:

1. Offer a% or $ discount (anywhere, in certain categories or specific products)

Papyrus Green Monday sale


2. Offer an additional discount on already reduced items

My Protein Green Monday Sale


2. Offer a discount with minimum purchase amounts (you save 35% on orders over $ 100)

Yoins Green Monday sale


3. Give away a gift when buying

Helzberg Diamonds Green Monday


4. Offer free shipping on all orders

lancome green monday sales


Green Monday email design ideas

If you are looking for inspiration to design your email campaign for your online store, you should do the following:

JBL Green Monday email design idea


American Apparel Green Monday email design


Olympic green Monday email design


Diesel green Monday email design idea


Art green monday sale


Mychelle Green Monday sale


mm green monday email design idea


Lenovo Green Monday email design idea


pony green monday email design ideaConclusion

I hope this post has given you a lot of ideas on how to plan a successful Green Monday. If you need eye-catching subject lines for Green Monday emails or want to learn more about how to plan your email campaigns, visit our email marketing planner.

Happy selling!

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