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Perpetual Traffic | Episode 229: 3 Facebook Advertising Tools Every Marketer Should Know : MARKETING

If you're running Facebook ads on any scale, you need to know these three Tier 11-approved tools that Ralph Conversions can use to reach over $ 1 million in weekly ad spending. This episode is about custom conversions versus standard events. Why (and how) would we use URL-based custom conversions if we launch our agency today and combine products under one pixel?

RESOURCES REFERRED TO IN THIS EPISODE:

About custom conversions
Specifications for Facebook Pixel Standard Events
About Facebook Pixel Standard and Custom Events
Use custom conversions to optimize URL traffic and custom events in the Facebook Events Manager
Start with Facebook Attribution
Create reports in Ads Reporting
Episode 145: How To Increase Your Ecommerce Business With Facebook Ads
Episode 197: The NEW Facebook Attribution Tool – Everything you need to know
Episode 210: Do You Make These Critical Mistakes While Tracking the Facebook Conversion?
Episode 224: The Facebook Ad Testing Framework to Compare Ad Success
Episode 225: How Molly received a 5-fold ROAS by relying on the first part of Cold Traffic

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