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Creating an online quiz seems to be more frivolous fun than an effective marketing strategy. Therein, however, lies the true beauty of an online quiz.

While quiz is thought to be for fun, its interactivity makes it extremely useful for your online marketing efforts.

Content enhances brand awareness, binds an audience and helps you to collect
Purposeful leads that can do wonders to convince future customers.

There are compelling data on interactive campaigns that suggest that quiz questions are an effective marketing method. According to a study by Ion Interactive:

  • Ninety-three percent of marketers agree that interactive content effectively informs their buyers.
  • The average quiz has a lead capture rate of approximately 33.6%. That's a huge increase over the previous year Median conversion rate of 3% -5.5% for lead capture pages in all industries.
  • 88 percent of marketers said that interactive content is valuable to differentiate their brand from the competition.

Before redeeming
Take into account the various quiz types available to you in the Quiz Puzzle.
Knowing the function of each quiz type makes it easier to select the quiz
Best suited to reach your online marketing goals.

Types of quiz are there?

Personality Quiz

You are safe
No stranger in this popular style of quiz. We took our time every 10 minutes
Afternoon to find out which character of Guardians of the Galaxy we would be.

Quiz games are not only fun, they also provide a subtle way for your business
to determine the types of products and services your customers prefer.


Test yours
Customers who know how much they do or what they do not know can help you
Convert customers.

You may be an artisan who wants to show how small preventive home maintenance can save a lot of money on future repairs, or you're working for a bank and want to share how an expert can help people achieve their long-term financial goals ,

Whatever yours
Business can be a knowledge quiz for those who are fun and enlightening
take part.

Example of a knowledge quiz

Trivia Quiz

Although quiz questions
They may resemble knowledge quizzes, but they are slightly different. Trivia
Knowledge is, by definition, knowledge of something that is considered trivial
or of little value.

For example a
Trivia question could be, "Who invented the gum?" On the other side: "What
is the capital of the United States? "Is a knowledge question.

are best used to challenge participants' knowledge on a particular topic (eg.
Music or sport) instead of testing their general knowledge.

Example of a quiz


An assessment is technically not a quiz, but it's a useful marketing tool that fits into the quiz family. Companies can use assessments to Capture highly qualified leads and give potential customers a sense that your product or service is something they need.

For example a
Lenders can use an appraisal to determine if someone is in a good position
Refinance your home by asking the following questions: "How long do you have your property?
home? "or" Have you ever refinanced? "

Example of a rating quiz

Now that you know it
As you see fit, you can use these best practices to take advantage of it
the quiz you are creating.

should you consider when creating a quiz?

Set a goal

Before you decide
For what kind of quiz is it important to think about what you want
Do it with your quiz. Setting a goal lays the foundation for yours
Quizzes, including the type of quiz to be performed, questions quiz participants have to ask, and
How or if you collect data from participants.

For example when
Your main goal is simply to get some engagement on Instagram, you can
Create a post that poses a funny question but does not collect lead information
from those who participated.

By setting a
You'll understand how to create your quiz to be measurable and actionable
Results. Some common goals for online quizzes are:

To keep
it is relatively short

In the preparation of
You can easily forget how short people's attention span is.
Do not assume that your target audience has the same interest in your business
how you do.

Without the text,
Space and time constraints that other marketing sources have (such as Facebook)
Advertising or billboard) it is tempting to take quizzes for

However, tedious
Testing can be detrimental to participation as it can lead to it

When creating
Remember your goal in your quiz, then find the lowest number of
Questions that you can ask to reach it. If you offer a tempting price or
Special offer in exchange for participation, take advantage of this incentive to ask
more questions. Try to keep your quiz as short as possible.

A good rule of thumb is to Keep the completion time at about two minutes,

taking into account the entry barriers

A barrier against
Participation is a requirement that someone has to fulfill before they can submit a contribution. To the
For example, I'm sure you've seen your fair share of Instagram posts that say "An"
Enter this giveaway, follow my profile and tag two friends in
the comments."

Although the
The participant has to fulfill three tasks, this entry barrier is compared to
Ask someone to submit photos before and after a weight loss contest.

Of course you will
Get more entries if it only takes 60 seconds to complete a few actions in comparison
Six weeks of hard work. But are more submissions always better?

This type of quiz has the lowest entry barrier. You may receive comments and follow, but you will not collect E-mail marketing leads,

If you want to get more than engagement out of your quiz, stick to the two-minute rule I mentioned earlier and consider any barriers to entry that you implement.

For example, requiring an e-mail address before publishing a quiz result or result is a wise decision, but may increase the abort rate.

Refer to your goal again. If you would like to expand your e-mail list or gather qualified leads, ask for this e-mail address – the quality of leads over the number of participants is worth it.

Professional tip: Get useful data without losing the participation by offering a prize. Create an e-mail list with your quiz and collect valuable customer information and the results of the gate participants behind a registration form. Encourage people with a giveaway to submit the registration form.

the right level of difficulty

Although you
You have created your quiz to achieve your marketing goal
A little fun for the quiz participants, so keep it up.

In the case of a
Knowledge or quiz quiz you want to have a good balance between easy and safe
Heavy questions. Challenge your quiz, but do not make it that hard
The participants are discouraged and give up halfway.

On the other
Do not make it so easy for everyone to earn 100% if you guess.

Find the right level of difficulty

Besides, if
When you administer an assessment, it is perfectly okay to allow all participants
the answers wrong. Because the less you know about a topic, the more
you will probably sign up to find out more about the product or service you are

As I said
Previously, the use of interactive content such. Quiz is an effective tool
Strategy for lead collection and engagement. Go a step further and integrate
Add a trend theme (such as a popular band, a successful television program, a new fad) to your quiz
Questions or topic.

It is not a shame
If it helps you to attract attention, you will catch the wave of internet enthusiasm
from your audience.

If the topic matches
with your goal and sense of the participant, then sit back and enjoy the
Increase your participation rate. But do not force it
hard work seems forced.

Include trend topics

sure it's suitable for cell phones

In a world of smartphones, it's crucial to create a mobile quiz. If you plan to promote your quiz on social media, nearly 80% Your target audience will see it on their mobile device. Therefore, test your quiz before starting on different phones and tablets.

ONE Good quiz builder provides tools that allow you to do this without having to round up a number of different sized devices.

Change the screen size


If you built your email list or collected product preferences, do not let your efforts come up short! Make sure you track those leads with email marketing. Try to include in your emails a discount on your products or services in relation to the quiz results of each participant.

Track your leads

Likewise, if you
Collected leads on a review, follow-up with the people whose answers lead
They believe that they are ready to become customers.

If you choose a quiz builder, you should choose one that has e-mail marketing tools or that integrates with e-mail marketing services. This makes it much easier to create a list and send e-mails to the participants.

Post your answer

If your quiz was
A simple Instagram post with a question. Do not forget to post the answer.
Part of the magic of social media is the organic engagement between your fans
and your brand.

Final thoughts

As with every piece
In marketing, careful planning increases the chances of your project
Success. When it comes to quizzes, you need to determine the type of quiz
They want to run and the results that they hope for.

Once these decisions are made, all you have to do is ask the right questions and manage the results. Follow these best practices for best results, regardless of whether your quiz is used on its own or as part of a larger plan.

Further reading:

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