About 35 percent of adults in the US want a certain amount of minimalism – they are liberating their lives from physical disorder. When it comes to the design of ecommerce websites, minimalism can boost sales.
Minimalism can present products in a refreshing way and focus on key selling points. For example, the Bose site draws attention to its audio goggles with outstanding imagery, a clear call to action and light text.
Even the technical data section is clean and contains no unnecessary content.
Focusing on the essentials can increase your engagement and conversions.
Less is more. The idea is to minimize distractions and bring the most popular content to the forefront. Check existing pages to see which items are critical and which overload the room. Examine ways to convey information in less words.
Use simple, logical navigation and reliable search. As more and more websites are visited by users on smartphones, it is important to reduce the number of clicks to find products. An advanced search tool helps buyers find what they need on the first try.
Each picture tells a story. Avoid primary product photos that do not create emotions, which is the key to selling. Large, contextual images work well.
Typography is important. Words assume meanings as they appear on the screen. Apple has recently redesigned its iPad page to focus on the creative side of users. Apple designers have swapped the classic sans serif font for more fun. "Until you drop" is not as powerful in the default type of website.
Dramatic typography emphasizes the core message. Use thick and bold fonts for short headlines.
A consistent orientation facilitates understanding. Use blocks – usually rectangles – to arrange the content so that the sections are easy to follow. A large graphic does not have to be borderless on the page but has to fit into the assigned block.
The color contrast is fun and inspired. Many minimalist websites use a white background because it creates a strong contrast. Other colors are also suitable. Test them with different products and landing pages.
Three definitive sections are best. For a product page, this may be the main image with product name, price, and call to action. supporting media with product details; and technical data or special instructions.
Nix elements that do not cause conversions. How many Social Share buttons are enabled on your product pages? Do products labeled with "New" and "Highlighted" get more conversions? Look at the analysis of your business to see how many customers are using all the extras.
A minimalist design is not for everyone. Some websites are characterized by detailed text and features. Regardless, free pages of clutter and lead the buyers directly to the buy button. Make comments in the site's analytics tool to track the performance of changes.
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