The home staging industry was founded in 1972, and it was not until 1999 that a sort of organized entity was formed to lead the industry. The first industry association, the IAHSP®, was founded by the founder of the industry as a whole to lead the industry in education, ethics and excellence. IAHSP® helped set standards for the industry, hosted the first educational conferences, and initiated the first regional chapters for members.
From the beginning, IAHSP® has been about serving its members and promoting the professionalism of Home Staging around the world.
Jennie Norris, Chair, IAHSP® International
It was not until 2007 that a second association was formed with RESA®, made up of people who previously worked at IAHSP®. At that time, IAHSP® was the only association to provide training as a standard membership. In 2008, HSRA ™ was established to meet the need for more focused resources and business building support. In 2016, IAHSP® was repossessed and opened for the first time to recognized members of the industry. The requirements for membership in IAHSP® remain anchored in education, as the leadership team and members believe that education is the key to promoting the professionalism of our industry, not only to help all newcomers to the industry, to understand how successful they are but also, not to diminish or diminish dilute the professionalism of those who have invested in their business from the beginning.
How does an industry member at several associations know which group is suitable for them? Will there ever be only one association for the industry? Let's look at a terminology that is shared, and what it really means, and let's look at ten things you expect from your Home Staging Association.
What is a trade association?
DEFINITION: Noun. an association of persons or companies in a particular business or industry organized to promote their common interests.
An industry association, also known as an industry association, business association, industry association, or industry association, is an organization founded and funded by companies operating in a particular industry. An industry association participates in PR activities such as advertising, education, publishing and lobbying. However, the focus is on collaboration between companies. Associations may offer other services, such as organizing conferences, networking or charity events, or offering courses or materialss.
Is IAHSP® a trade association?
Yes, it is. If you look at the above definition, IAHSP® is clearly a trade association for the home staging industry. HSRA ™ too.
Does a trade association have to be a charitable organization?
No it does not. The key that every association should remember is the following "Charitable" is a tax status, not a business strategy. The establishment of a tax-free company is a tax strategy to avoid the payment of taxes. It is not a business strategy that somehow makes this company more legitimate than others that are not classified as nonprofit. Failure to share creates fear and confusion as a strategy to build membership.
Why was IAHSP® not established as a charitable organization?
When IAHSP® was founded, it was established as part of an overall company and is currently a DBA under an S-Corp. That was the choice of the founder.
There is no legal obligation for an industry association to be a nonprofit association, nor does it mean that it is less reputable than a company that chooses to set up a charitable association for tax purposes.
IAHSP® is not a winner for the company. The funds paid to the association through memberships and events are used to support IAHSP® mission, public relations and events.
The IRS requires a nonprofit organization, which is submitted annually. The returns are public (if they do not meet this legal requirement of the IRS, ask why they are not posted) and you can see the revenue remaining at the end of the report the year.
The question that the members have to ask is, "Where are the funds that I have paid for used by this association?"
IAHSP® uses the resources to support our events throughout the year we host, such as: Our conference and EXPO, market tours, European conference, memberships in industrial companies and the payment of employees who contribute to the leadership of our association. The annual IAHSP Conference & EXPO is not a fundraiser for the club, unlike other groups that use ticket sales to fund the operation of their club and pay salaries.
Our Conference & EXPO is a celebration of our industry, and we use all the means of event to pay for the venue, speakers, audiovisual media, technical support, food and more, and to provide attendees with a first-class and memorable experience. IAHSP® employees are paid modestly for their role in supporting association activities.
Ten things you should ask your Home Staging Association:
1. SOLID STRUCTURE AND LONGEVITY
Consider the structure of the club you want to join. How many years are they in operation? Is your membership growing? Do you have a mission statement and vision that is consistent with how you deal with your members and other industry professionals?
IAHSP® exists since 1999. It has always been a mission to provide its members with paths to continuous growth and development. Our club has doubled in the past two years due to the diverse resources and warmth of our membership community. We attract members who are looking for real community and family as well as business support. The founder of IAHSP® ran a successful business and then started with the first home-based educational company. The current leadership team and owners are all owners and operators of staging companies and are very interested in the longevity of the association, which serves the industry in which they operate. This is a big difference to other associations whose management as a home star has never been successful.
"The IAHSP® (International Association of Home Staging Professionals) has set itself the goal of advancing the training of professional home stagers and estate agents in the preparation of real estate for sale. IAHSP® members endeavor to give their best endorsements to the public, based on the principles, practices and training of approved home staging courses and regulations. "
IAHSP® not only serves its members, but also the public, seeking qualified professionals who can help them to sell their real estate. IAHSP® offers recourse to customers who may be dissatisfied with a service provider and act as intermediaries between our member and the customer as needed.
IAHSP® has a traditional corporate structure with a corporate advisory board and a management body. IAHSP® uses a third-party CPA to generate tax returns, lets lawyers review key documents, and has a business plan for measurable growth initiatives. None of the board members receive a salary for their functions, except for the chairman, who receives a very low five-digit annual income for the management of the association. The association has members who voluntarily hold leadership positions for the association at the regional, state and local levels.
In our social media platforms, IAHSP® has the standard policy of not allowing rude, snippy or negative comments. The exchange of information must be helpful and positive, and those who wish to engage in negativity are not welcome on our platforms. It is not that we have no challenges, there is a way to share that does not mean to break down another person to strengthen us. We have the policy of speaking kindly about other colleagues and applying the "Golden Rule" when addressing issues in public and on social media. Learning lessons from the past and understanding life is too short to engage in negativity. IAHSP® sets a positive example for current and future members.
An association should be run by individuals who have actual experience and experience in the home staging industry and run a business. A club leader should love the process of staging. Ask the leaders of your association who run the day-to-day operations: "How many years did you own a staging company? What is your favorite activity in the staging industry? "
Association leaders need to understand first-hand what their members need as their business grows. You can not teach what you do not know, and you can not really understand the problems faced by a staging business owner unless you have personally experienced it. Association leaders must have a passion and love for the industry they serve.
Would you like to be part of an association whose leaders can not relate to your activities first-hand?
If you ask this question to IAHSP® executives, we will tell you that we have been doing this for years – Some of our executives have been in active ownership of a staging company for 18 years – and we I love to help our customers and see the changes this happens with the qualities that we stage. We are committed to this industry. We are leaders in the industry and set standards for excellence with our work. Because our board members own and operate successful staging companies, we understand what our members need to succeed. We also have a vested interest in the longevity of the industry and we will do our utmost to ensure that our industry is protected and maintained. Ask the leaders of the association what they MOST like about the process of staging, and then ask, "Would you like to be part of this group?"
What types of resources are provided as part of your membership? Do you have the opportunity to network and learn from colleagues? Have you provided business support materials and are these included in your membership?
IAHSP® was the first association to create member chapters in the industry. In 2003, our current chairperson launched the first chapter to help collaborate and pool resources, and to better market staging services in their market.
Since then, many member chapters of IAHSP® and other associations have been launched. Providing a place where colleagues can meet and discuss areas of interest, challenges and learning effects is crucial to longevity. In 2008, IAHSP® created the first "Remote Chapter" for members of the Union living far from a physical chapter. This meant that a member, regardless of where he lived in the world, could attend a chapter session using technologies such as telephone conferences or meetings.
IAHSP® has business resources from marketing materials, business support documents, deployment agreements and additional training provided to our members free of charge. Members must register with the IAHSP Member Portal and have access to many resources to grow and thrive.
4. RECOGNITION – UNCONDITIONAL AND FREE OF CHARGE
A trade association must offer recognition to its members. One of the best ways an industry professional can share his expertise with his customer base is recognition. Recognition should not be monetized.
We sign up to win and receive prizes honored by our peers and show our current and future customers that we are outstanding in our industry. As a marketing tool, it helps us generate additional business and increase our reach. An association must offer its members an opportunity to receive recognition and create opportunities that allow each member to be considered and not recognize the same companies and / or individuals each year.
If fees are charged for submitting prizes, this means that only those prizes who want to pay for playing will win. With the donations collected through memberships and the cost of an average glass price of between $ 20 and $ 35, an association should make it available as part of its annual business plan, with no additional fees for members to participate to deliver. Whether in principle or affordability, members who are unable / unwilling to pay the fees are not considered for awards, so the awards are not representative of the association, let alone the industry.
In 2003, IAHSP® awarded the first awards to deserving individuals that made a difference, IAHSP® honors individuals in various categories with the "Staging Industry Awards" presented at our annual conference & EXPO. Winners will be awarded in various categories from vacant and staffed productions, individual and team recognition, and special prizes. The awards are open to anyone in the industry, regardless of affiliation and without bias. IAHSP® does not require its members to submit or appoint a colleague, and bears the cost of creating the awards and paying the staff to simplify the process.
In 2017, IAHSP® launched "Best of Home Staging" to recognize industry members for leadership, customer care and staging excellence. The awards were given as a direct response to the Best of Houzz design website to give a focus to members of the home staging industry who deserve recognition. The awards are impartial and individuals have been recognized regardless of their affiliation to a federation.
5. VENDOR PARTNER AND WHOLESALE PROGRAM
A trade association must maintain relationships with companies that support the association's members. As part of its mission, building programs that help members run businesses more successfully and strategically is crucial.
IAHSP® has established the industry's largest vendor partner program. We have targeted companies that provide the resources and services our members need to thrive and provide discounts and incentives to our members that are unavailable to the general public.
IAHSP® has a robust wholesale purchasing program (www.iahspwbp.com) and, due to our large membership, we were able to negotiate discounts and incentives normally reserved for large retailers or other major clients. We visit the wholesale furniture markets and offer guided tours to our members to learn how to shop in wholesale, and easily set up accounts with our partner companies. (www.ShopWholesaleMarket.com) These are paid to support the efforts of the staff present in carrying out the tours and transport. It is not a money-maker for the intermediaries, and we do not charge any additional fees for access to the wholesale purchase program.
Our EXPO at our conference is the largest industrial exhibition in the world. Our distributors are delighted to be working with our association as they see the value of accessing our active membership through our focused marketing program and follow-through.
6. TRAINING POSSIBILITIES
Did you add educational offers that are included? Can you collect additional industry credentials to drive your business success? Are there resources for all business units? Is your association looking for ways to involve education beyond your abilities?
IAHSP® provides additional education associated with membership. There are 12 FAST Track Sessions (13 hours) that members can see and learn to help them both in building up and marketing. We have over 65 hours of additional training through the weekly Home Staging Talk Show, which can be found on our YouTube channel and below www.HomeStagingTalk.com. Industry names such as Buyer Trends Specialist, Color Specialist, Luxury Home Specialist and Investor Staging Consultant are some of IAHSP®'s latest continuing education offerings.
IAHSP® is the only industry association that provides NEW references every year at our conference.
These terms are taught by industry professionals and experts and are targeted at an industry niche service where our members have indicated that they wish to acquire certain qualifications.
IAHSP® has paid to make external speakers at its conferences, recognizing the need for external and independent experts to comment on issues that are beyond the expertise of its members.
Does the association work with other leaders and seek to build bridges of cooperation and collaboration?
If a union federation is unwilling to participate or its leadership can not contribute due to a lack of personal experience, this is a cause for pausing. They want to be part of an association of leaders that pave the way for growth, recognition and success in the industry. The leadership of the association you choose as a member must value and involve other educators and influencers, and be able to work with them to improve the entire industry. Industry leaders must build and nurture others in the industry and be an example of how we bring our industry together.
IAHSP® was the first association that allowed for combined collaboration with other associations, educators and influencers.
The Advanced Stager Training (www.AdvancedStagerTraining.com) brings together industry educators, association leaders and influencers to provide six-digit and higher levels of business owners with additional knowledge and resources to grow their businesses. Rather than treating other associations, educational companies, and influencers as a "threat to membership," IAHSP® has chosen the approach that means "more, more," and none of us knows everything. By bringing together other people with expertise and wisdom, we can offer our members a more comprehensive educational offer.
Recognizing the talent of many educators and executives in the industry, IAHSP® has officially joined forces with companies offering additional education in color, photography, decoration, mentoring and coaching, and more. We have officially partnered with HSRA ™ because we have the same attitude towards the future of our industry and the way we want to serve our association members.
Jennie Norris, IAHSP® International Chairwoman
IAHSP® cooperates with real estate and staging companies of Inman, NAR®, International Market Centers (IMC) and others for education and strategic alliances. To cultivate these professional partnerships, the IAHSP® executives network, participate in important industry events and meet key influencers. HSRA ™ works strategically with the same companies. The partnership between IAHSP® and HSRA ™ establishes important relationships that will be used to support our industry standard initiatives.
8. DIFFERENT MEMBERSHIP BASIS
Why is it important to have different members? How does the association work to attract different types of people?
IAHSP® has a wide variety of members of all industry associations. We are truly global with over 20 countries on 5 continents, represented and growing in our current membership. We have members from all age groups, genders, backgrounds, races, religions and families. We do not discriminate against any of these factors and encourage the exchange of ideas that will help the industry and its members. We share ideas and learn from each other, which makes the IAHSP® a global force for the home staging industry. We work to attract members through our online social media presence, events and interaction with industry peers. Like attracts like and IAHSP® is known for being warm-hearted, inviting and welcoming to members. Our motto "Your Home in the Home Staging Industry" is not just words – it's a core value and a motivation for our club.
9. INDUSTRY STANDARDS
Why are standards important? Should the industry have standards and who is responsible for enforcing them?
IAHSP® values ALL industry members and does not want anyone struggling on their business trip. A solid foundation in education is worth the investment and therefore education is the basic requirement for membership. So that everyone can join without standards, the focus is on money and numbers compared to standards and quality. We need to encourage anyone who wants to start a home staging business to train FIRST. Just as in the real estate industry, brokers can not sell homes without training and maintaining their education and training.
Should not we, as part of the real estate industry, also have basic standards of education and business practices?
Those who are interested in being part of the industry, encouraging them to obtain a qualified education, strengthen and improve the industry as a whole. To the contrary, the weakest link becomes the standard for all other business owners who are part of this association. It lowers the base standard of our industry and allows those who want to be successful but do not yet know how to run a staging business to legitimize themselves as part of an association. It hurts this person, who may not know better, and causes him to unnecessarily fight for his success.
Since the industry was not initially established with standards, it is up to associations to provide guidelines for those who want to enter the industry. Home staging is not an interior design, decorating, feng shui, professional organizing or hobby. It is a professional real estate service provided by experienced business owners who understand how to make a marketable product for home buyers.
On the subject of neutrality, challenge any association that claims to be 100% neutral.
History and common sense have shown that they act in the best interest of their association, and the industry as a whole is secondary. The only way for an association to be completely neutral is to separate all its leaders from the home-work industry and board members who are not paid by the association they represent. A third-party company representing ALL associations and groups would be the only true, unbiased company run by its members in an equal voice for all influencers and leaders.
9.2 APPROVED STAGING COURSES:
IAHSP® approves educational courses and providers and does not charge for this process. IAHSP® does not benefit financially from those applying for review and approval, and it is the only association that is truly unbiased in providing this service. IAHSP® executives have more experience evaluating an educational program than any other association because they are home staging educators and know what a quality program is.
A "pay-to-play" process, whereby the association receives substantial revenues from the education provider, is a source of profit. The review process is subjective and it does not take days or weeks for the course content to be reviewed. A qualified examiner can determine if a course is qualified or not and it will take at most a few hours to review the course content. Feeling that more than $ 2,000 of course providers charge for a review and seal of approval that other companies like to provide seems to be a high fee.
An education provider who does not want to pay money will be downplayed as a course by associations paid for the review, leading to unequal conditions for education providers.
Many of the recognized education providers forward their membership to the association that has been paid for their accreditation. This represents a potential conflict of interest if the association paid to approve the course benefits financially from the course itself.
An association should not compete against the training courses and companies it has approved.
Courses in which real estate agents are taught about home staging. These courses were developed by the association, where stagers pay a fee to the association to teach real estate agents. Then they compete against one- and two-day training courses offered by educational companies who pay to be approved by the association represents a conflict of interest.
Doing business with course providers who have been training real estate agents for years is something that IAHSP® can not do. The training courses offered by IAHSP® are courses and terms that are supplemented with education to advance the home staging professional, rather than basic education offered by qualified training companies and schools.
9.4 DISCOUNT OUR INDUSTRY
Courses offered by accredited instructors and free of charge to real estate agents undermine our industry value.
If an agent can obtain information about home staging at no cost and can even earn continuing education credits for his license renewal, it may give the impression that staging has no value, and addresses the problem Home Stager deals with with non-paying agents / customers Want to be fair for our services and do things for free.
There is no value in free. Ein Verein, der sich zum Ziel gesetzt hat, die Standards für professionelle Heimstager zu erhöhen, versteht diese Tatsache und unterstützt oder empfiehlt keine kostenlose Ausbildung mit Fortbildungsguthaben für einen Agentenkurs. Die Aufklärung von Agenten über Home Staging ist wichtig und sollte nicht kostenlos sein.
10. ZUKUNFT IM FOKUS
Ein Verband sollte zukunftsorientiert sein, Veränderungen in der Branche antizipieren und das tun, was im besten Interesse seiner Mitglieder ist.
Die Professional Home Marketer Alliance (PHMA) ist eine Organisation, die die Branche zusammenbringt und Standards für diejenigen bietet, die als professionelle Heimstager anerkannt werden möchten. Es gibt vier grundlegende Grundqualifikationen, die professionelle Manager benötigen, um von unseren Kunden und von externen Aufsichtsbehörden als professionelle Geschäftsinhaber mit Standards wahrgenommen zu werden.
Die Standards umfassen:
• Erststudium der Betriebswirtschaftslehre bei einer der zugelassenen Stellen oder Qualifikationen gemäß der „Ausnahmeregel“
• Einhaltung eines Verhaltenskodex und der Richtlinien für bewährte Praktiken
• Mitgliedschaft in einem der zugelassenen Branchenverbände
• und jährliche Weiterbildung durch Konferenzen und Online-Schulungen von anerkannten Anbietern
Das Bündnis wird zu gleichen Teilen von einflussreichen Unternehmen der Branche vertreten und von einem Dritten geleitet, der nicht der Meinung ist, dass er unvoreingenommen handeln kann.
VERORDNUNGS- UND NORMENPLANUNG:
Führungskräfte der drei größten Industrieverbände (IAHSP®, RESA® und HSRA ™) wurden eingeladen, sich an der Gründung einer „Vereinten Nationen“ für Home Staging zu beteiligen. Um uns zusammenzubringen und die Inszenierungsbranche unter einem gemeinsamen Ziel zu vereinen, setzt sich PHMA aus Vertretern der wichtigsten Verbände zusammen. Da die derzeitigen Verbände nicht von dem abgehen, was sie aufgebaut haben, sondern Führung und Einnahmen abwerfen, besteht der einzige Weg, dies zu erreichen, in der Schaffung einer neutralen Organisation, deren Schwerpunkt in der Schaffung einer Struktur zur Regulierung dessen besteht, wer als professioneller Heimarbeiter bezeichnet wird. und Ressourcen für die Petition, Lobbyarbeit und den Schutz unserer Branche vor invasiven Vorschriften und der Überprüfung durch externe Agenturen bereitzustellen.
Es ist wichtig, dass Branchenvertreter wissen, dass alle Führungskräfte der wichtigsten Verbände eingeladen wurden, sich anzuschließen, sich zu beteiligen, Ideen auszutauschen und an diesem Prozess teilzunehmen, und RESA-Führungskräfte lehnten ab. Bei drei verschiedenen Gelegenheiten (einmal live und zweimal am Telefon) stießen die Versuche, die Ziele des PHMA zu teilen, auf Desinteresse, und die RESA-Führungskräfte weigerten sich, sich an einer enttäuschenden Diskussion mit den Führungskräften von IAHSP® und HSRA ™ zu beteiligen. Diejenigen, die Teil des Prozesses sind, werden für diese notwendige Initiative voranschreiten.
FAZIT: Wohin gehören Sie?
Mitglieder der Home Staging-Branche müssen sich mit einem Verband zusammenschließen, der Home Staging-Unternehmen wirklich versteht, die besten Interessen der Mitglieder im Auge hat, das Notwendige tut, um Mitglieder zusammenzubringen und professionelle Standards zu etablieren, die das Erwartungsniveau unserer Kunden erhöhen Dienen.
Ihr Verband muss unsere Branche jetzt und in Zukunft schützen, zum Schutz Ihres Unternehmens beitragen, Schulungen und Ressourcen bereitstellen, um Ihren Geschäftserfolg voranzutreiben, eine Mission und einen Zweck verfolgen, die im Dienen und Zurückgeben anderer verwurzelt sind.
Weitere Informationen zum Beitritt zu IAHSP® finden Sie unter www.IAHSP.com. Informationen zu unserer Partnerschaft mit HSRA ™ finden Sie unter www.IAHSP-HSRA-Partnership.com. Weitere Informationen zu PHMA erhalten Sie per E-Mail (E-Mail geschützt).
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