There are Black Friday for ordinary people and Black Friday for Amazon sellers. And believe me, there is a big difference between the two. When you sell to Amazon, this is probably the most overwhelming and profitable time of the year that can affect your business. Black Friday is the day after Thanksgiving in the US and Cyber Monday is the following Monday. This year, Black Friday falls on the 29th of November and Cyber Monday on the 2nd of December. Although the biggest shopping days of the year are still weeks away, sellers should start preparing soon. I've summarized some tips for Black Friday & Cyber Monday that will benefit most from an Amazon seller:
Tip 1: Start early and finish late
After the Thanksgiving dinner, you can not just log into your seller's account and make a profit on Black Friday. Sellers do not have to prepare weeks, if not months, for the "big day". If you wait until mid-November, you'll be late to ship inventories, plan and execute marketing strategies, set up your products to make deals faster, and earn profits. For everyone it has to be Black Friday, for Amazon sellers it's Black Month. You know how the stationary shops prepare for Christmas long before the holidays. They begin to decorate their shops, give discounts and take every possible step to make their shop attractive. You also have to do the same with your Amazon store. You do not want to be the black sheep left behind. Optimize your listings, do EBC, do your promotion and increase your brand awareness.
And remember, most Smartsellers have discounts for Black Friday weeks before Black Friday and weeks later. It's not just about a day or two. You want to keep sales going for the entire fourth quarter, not just one or two days.
Tip 2: Stay in stock for Cyber Monday
These days, inventory is flying off the shelf, and the worst thing an Amazon salesman can experience at this time is that he's out of stock, just when hundreds of customers have their pockets full of cash. It often happens that all inventory on Black Friday is sold out and there is nothing left for Cyber Monday. They can not afford to miss those sales. Use last year's data to predict the potential sales for that year, and fill up your inventory accordingly. If you're an FBA seller, you'll be sending inventory to warehouses soon, as Amazon may be slow to accept shipments during the holidays. Your inventory should arrive at the fulfillment centers in early November. And if you do not want to risk too many supplies, look for a replacement supplier and a dropship if you need more supplies.
Tip # 3: Stand out by offering free shipping
Even on normal days, Amazon is a highly competitive market, so you can imagine the situation during the holiday season. Sellers strive to compete with their competitors. Most popular is the strategy of free shipping. Typically, shoppers expect lower prices and free shipping to classify the transaction as "very much" and are discouraged if they have to pay extra for shipping the product. Any decision that triggers the customer's negative instinct is equivalent to a lost sale. You do not want that now, right? Usually, buyers lower their prices to a greater extent to encourage buyers' motivation, but fast shipping can work better.
Already thought of that? Bundling or cross-selling to increase your sales even further. If you sell many similar products on Amazon, you can bundle them to increase sales of all items. This can really make a difference. In addition, bundled products can significantly increase your chances of winning the buy box.
Tip # 4: Sell what's hot
Black Friday, Cyber Monday and Q4 in general are probably not the best time to test and launch "new products" on Amazon. The best and safest thing would be to sell what is already selling well. Every year there are a few products like toys, games, clothing and some other popular categories that sell like hotcakes. It's fine if you do not make these products the backbone of your product line, but it would be wise and profitable to replenish and use them during the holiday season.
Spend an hour or two of your day researching new products that are most likely to sell during the holiday season and include them in your product list. This will – (a) increase the sales of your products as customers, when buying trend products, may also consider your other products. (B) If you sell some non-holiday items like screws or car batteries This could help you to generate additional sales and (c) make customers happy. So it's a win-win situation for everyone.
Tip # 5: Include Black Friday and Cyber Monday in your titles and bullets
People are searching for terms like "Black Friday Deals" and "Cyber Monday Discounts". So make sure your title and bullets, and especially your title, contain those words. Create an exclusive keyword list for these keywords and add them to your caption and bullet prefix. This increases your chances of being seen in front of customers looking for offers and discounts for the holidays. This may also force the buyer to complete the sale now rather than waiting for a later time. Amazon does not recommend using words like "Deal" or "Sale" in the copy. If you want to follow Amazon's guidelines exactly, just use Black Friday and Cyber Monday.
You can also create a keyword list that consists of keywords for Black Friday and Cyber Monday and use them for PPC (which is something I do for all my clients during the big Christmas sales). Create a separate campaign with these keywords and add all your hot selling and holiday products. I'm pretty sure you'll see a significant jump in sales and an organic ranking.
Bonus tip: Do not forget to buy yourself
Remember that you are not just an Amazon salesman, but a human being as well. 😛 Take a moment to understand that holidays are not only an excellent opportunity to sell products and make sales, but also to buy something for yourself and your loved ones (because we admit it) the deals are really not to overlook). However, this is only possible if you plan everything in advance. Or we have a better option. At eStore Factory, you can hire expert Amazon consultants to help us manage your Amazon store while you enjoy the holidays.
All the best for the holidays, seller.
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