Publishers will tell you that one of the best ways to increase momentum for your next book is to encourage readers to pre-order. What makes pre-orders?
Pre-orders are kept in stock and officially counted as sales in the first week your book appears.
This means that your title comes out of the window like a racehorse in the book world. These sales are built up over months of reader orders. But the books are all sent in the first week. This means that the likelihood that your book is on a national bestseller list is greatest when the book is published. Especially because pre-orders are combined with sales by readers who buy the title on release.
If you establish a book as a hit in the first week, this can be an impulse.
Readers might have thought about buying Margaret Atwoods, for example The wills but not preordered. In the first week of release, 125,000 copies were sold, making it the fifth largest launch of hardcover fiction since the early 2000s. About the headlines and other news The wills In the first week, potential buyers may have made the decision to read the book so they can become part of the social conversation. In the second week of the title more than 111,000 copies were sold.
Well, Atwood's book was the successor to The story of the maid, So it seems obvious that momentum would continue in week 2 The wills, Not to mention that the book was locked, meaning that copies of the book were available to the reader only at the date specified by the publisher and the time set by the publisher, which also causes a stir. All Atwood fans were able to get hold of the book on the same day. And like Harry Potter's publications, the bookstores also created handmaid events that started at midnight on the day of publication.
Why sales of some books do not grow after release.
Some books surprise us by appearing on bestseller lists when first published. These are often titles that benefit most from the stock pre-orders. A UK pre-order article that you can read HereI looked at British books that had big pre-orders because they were written by people with a large online presence. But this title nose popped her second week. That's because their fans, the most obvious buyers, pre-ordered them. So the biggest demand for the books was like a solar flare that burned very brightly, but not for long.
Here are the numbers that the article author has compiled for these books that relate to social media:
Hinch you happy
Week 1: 160,302
Week 2: 61,210
% Decline: 61.8%
Week 1: 210,506
Week 2: 122.073
% Decline: 42%
Even after the steep sales decline in week 1, both books did well in week 2. This is because Week 1 gave momentum, which is the whole idea behind pre-orders.
I recently wrote a blog post about the concept of an author who focuses on speed (aka momentum) rather than sales, and in which I introduced some ideas on how to generate pre-release enthusiasm. You can read the post here.
What forces you as a reader to preorder a book? Have you ever focused on making pre-orders when you were promoting one of your titles?
How book pre-orders can give sales impulses. Click here to tweet.
Why authors should focus on pre-orders for upcoming book publications. Click here to tweet.
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