Building your dental practice online requires the same attention to detail that you need to build a different Internet-based brand. You may not want to hear this when you consider that dentistry is a medical practice and therefore has a higher standard than most commercial surgeries.
This does not change the fact that this is the case. Private dental practices are companies and must be promoted as such. Regardless of whether you've just opened your office or are trying to take an existing practice to the next level, you need to revise the way you deal with your online clientele.
Do not be afraid to reshape your website. Some offices even went so far, a Dental Marketing GuyThis can help ensure that they are always present in cyberspace. Those who intend to do it alone should pay attention to the following three pieces of advice.
Never let people make you boring
An overwhelming majority of medical websites on the Internet are extremely boring. They only provide information to healthcare consumers and very few others. Some private practices run very dry locations that are not even working properly.
If you have online booking or scheduling widgets, make sure they are working properly. You do not want to make a name for your office due to lack of maintenance!
At the same time, you do not feel that you can not spice up a website that otherwise works very well. Feel free to experiment a bit.
Medical infographics do not necessarily have to look as silly as you can imagine. For example, there is a picture that illustrates some oral health facts. It has been online for some time now.
That may not be much, but has gained some popularity over the last two years as it looks a bit funnier than most in its field.
In fact, you should probably have access to dozens of such graphs that you can use, considering the way in which healthcare providers allow physicians to republish content. Use what you already have.
Go with a nervous topic
You might think that dentistry is not fun. In fact, you may think that many people are a bit suspicious of dentists. Among the various medical specialties, dentistry is the least popular among members of the general population.
That's why you could try to come up with a creative, edgy subject that draws people's attention to the whole topic. Consider the example of Ethan Harris, who started Rock & # 39; n & # 39; Roll Dental in San Ramon, California.
He combined his love of rock music with his professional practice and a wealth of memorabilia that fit better on a concert stage than a dental practice.
As a result, his practice really stands out.
In fact, at least one group of people once ran a dental practice called Starfleet Dental. Companies with such a creative design language can take them to the next level by applying them to their web design.
An organization has even tried to educate healthcare consumers on the benefits of preventive dentistry with meaningful graphics.
Of course, people want to share these things with each other, if they are interesting enough. That's why you do not want to forget that you should build a great social media presence online as well.
Include your Instagram presence
Over time, other dentists seem to have adopted the Rocker theme as measured by specific Instragram contributions. They would not even know that some of them came from a dental practice. However, they do not necessarily have to be that extreme to build an online presence.
Some people have become involved in certain causes. For example, a popular social contribution has risen because it has challenged the safety of amalgam fillings. This has always been a controversial topic, but it's not one that patients often get enlightened about.
Another was based on a design language based on the board game Operation.
No matter what you do, make sure everything you do is unique. This will help you stand out not only from your competitors, but also from the enormous amount of information that is published online every day.
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