– The Consumer Technology Association has recently published the voluntary protection of health data Guidelines for companies that deal with health and wellness data.
Developed by industry leaders such as IBM, Doctors on Demand, Validic, Humana and others recommended action has been designed to address tangible privacy risks and to accommodate consumers' preferences regarding their data.
Businesses can use the research to better understand how to securely capture, use and share personal health and wellness apps, devices and other digital tools. According to the authorities, the hope is to create a basic or voluntary framework to win the trust of consumers in technology companies that handle this type of personal health information.
The Principles are aimed at all CTA members, technology innovators, service providers, app developers, and companies in the marketplace for personal health and well-being.
The guidelines follow a long year of Facebook's potential data breaches, as well as several reports showing that many health and mental health apps often provide consumer information without explicit consent.
Throughout the year, congress and advocacy groups continued to debate and work on changes to privacy legislation and laws to ensure that health apps not covered by the HIPAA comply with privacy standards. Industry stakeholders have suggested that it may take a long time for the country to have a unified federal law on privacy.
According to the new CTA guidelines, transparency is essential for all organizations collecting personal health data. The researchers said that these companies need to explain their privacy practices well in advance so that consumers can make informed decisions about how to use the technology.
For CTA, providers should create privacy policies that explain how to use, collect, and share data in a consumer-friendly format with clear, concise language. The policy should be posted on the mobile app and on the website to ensure that consumers can easily access it and provide their personal health information.
In addition, mobile apps should use a short-form model of the policy that is easier to read on smaller screens.
In addition, organizations should be cautious about how personal health information is used and "protect against the possibility that they could violate consumers' privacy rights." The data should be used in the light of the expected purpose of the data as consumers expect collection and Requirements and safeguards should be implemented to ensure that all data complies with these rules.
Consumers should also have easy access to and control over the sharing of their personal health information and the company should empower them. CTA recommends giving individuals the ability to communicate preferences about how they use and share their privacy.
The guide includes ways in which companies can provide data to their privacy policies, including the introduction of technologies that help consumers better access and control their health data.
Strong security is also a key element in protecting consumer privacy, including risk assessments, encryption, access control and continuous evaluation. The guide also highlights the key security features.
Finally, CTA stressed the need for organizations to be held accountable for their privacy practices and consumer commitments. A data protection officer and an administrative service provider are just a few ways to ensure accountability across the enterprise.
Organizations should use the voluntary privacy recommended action To integrate trust, transparency, accountability and safety into their health data technology.
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