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CLEAN THE OCEAN – Home & Garden Packaging Design

Design by: KOREFE
Creative Director Design: Christian Doering
Designer: Foekje Fleur, Katharina Ullrich


How to clean a whole ocean while cleaning your house.

CLEAN THE OCEAN is a biodegradable household cleaner that not only avoids plastic waste, but also helps to remove it from the beaches and oceans.

The cleaner itself has no special features. But its packaging and its sales idea make it unique:

It is the only household cleaner that also cleans beaches and oceans.

The sale of biodegradable cleaning products is good. It's bad to sell it in plastic bottles.

To reduce the plastic waste, there are fine porcelain bottles with clean lines and modern design that can be easily refilled or used as a vase when empty. The colors of the bottles reflect the marine ecosystem: coral, blue, algae and turquoise. Much of the revenue goes into the CLEAN OCEAN PROJECT, which removes plastic waste from the coasts and the sea.

CLEAN THE OCEAN enables the customer to behave sustainably through the use of a biodegradable household cleaner.

And it helps them to show their green attitude and become evangelists by using the empty bottles as vases.

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