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Cc-Tapis Spectrum campaign shows rugs versus kaleidoscopic set Design

Italian carpet manufacturer Cc-Tapis brings contemporary ideas and techniques to the traditional craft of the Tibetan carpet knot with its latest collections presented in an "architecture" campaign called Spectrum.

The campaign includes 52 carpets created by an international cast of 12 designers working with the brand and their own design studio.

These include Spanish architect and designer Patricia Urquiola and British multidisciplinary artist Faye Toogood.

design-dezeen_2364_col_1-852×1136.jpg” data-orientation=”portrait”>Faye Toogood for the Cc-Tapis Spectrum catalog. The photograph is by Alessandro Oliva.
Faye Toogood carpet for cc tapis. The photograph is by Alessandro Oliva.

The set design for the Spectrum campaign was created by Studio MILOusing elements from the Salone del Mobile presentation of the brand in Milan earlier this year.

"Studio MILO has designed a modular stand with a durable iron structure and a polycarbonate film that works with durable materials," explains the mark'S Art Director Daniele Lora.

"We reused these for our photo shoot and will reuse them for future trade show booths to give the materials a second and third life before being permanently recycled."

Asmara by Federico Pepe from the Cc-Tapis Spectrum catalog.
Asmara by Federico Pepe is one of the carpets in the Spectrum campaign.

The studio contrasted the colors in each rug with dramatic color block lighting for the campaign images. These were taken against a white background using colored gels to create the look of certain architectural elements.

"We designed the architectural environment with light," Lora explained. "All colors have been selected to restore the visible color spectrum."

The campaign pictures were taken by the photographers Alessandro Oliva and Jeremias Morandell under the creative direction of Motel 409.

Xequer by Martino Gamper from the Cc-Tapis Spectrum catalog. The photograph is by Alessandro Oliva.
Xequer by Martino Gamper. The photograph is by Alessandro Oliva.

The name of the campaign addresses the spectrum of artists, ideas, materials, colors and production techniques that come together for the project.

"For the Spectrum collection we have selected artists with completely different visions," Lora explained. "We did not want to be aesthetically coherent."

"Every design has its own style, which requires different materials, different yarn counts, and different densities, forcing us to push production to introduce new ideas and techniques to an old production technique," Lora continued.

Rug Invaders of the Cc-Tapis Design Lab for the Spectrum catalog. The photograph is by Alessandro Oliva.
Rug Invaders from Cc-Tapis Design Lab. The photograph is by Alessandro Oliva.

The unique Tibetan method is unique in the world of carpet making, thanks to its slit loop technique, which knits Himalayan sheep wool yarn into a series of loops and finally cuts it into a pile.

Each node in one Cc-Tapis Carpet is made by hand in Nepal.

For the rugs of the Spectrum campaign, the wool is supplemented with silk, linen and cotton fabric as well as aloe and metal fibers to achieve a range of different textures.

Tides by German Ermičs from the Cc-Tapis Spectrum catalog.
Tides by German Ermičs plays against a vivid blue background

German ErmičsThe Tidal range includes five rugs dyed in peach, light green and mustard yellow to create a sense of fluidity and movement.

"To mimic the gradient effect inherent in all his work, we had to develop and manufacture entirely new yarns," Lora explained.

"For every gradient in design, we spun yarns by hand, combining six monofilaments in two different colors."

Fordite by Patricia Urquiola from the Cc-Tapis Spectrum catalog. The photograph is by Alessandro Oliva.
Fordite carpet by Patricia Urquiola. The photograph is by Alessandro Oliva.

For her second collaboration with the brand, Patricia Uriquiola was inspired by Fordite, a byproduct of manual automobile manufacturing and a kind of man-made jewel made of layers of hardened paint.

To bring this idea to the world of textiles, Urquiola and Lora's Cc-Tapis team developed a new technique that reuses otherwise wasted yarns from the brand's production process.

Urquiola's Fordite rugs for the collection have been awarded the Dezeen Award 2019 for Best Sustainable Design.

Feathers by Maarten De Ceulaer from the Cc-Tapis Spectrum catalog.
The spring rug by Maarten De Ceulaer is housed in an architectural room set

Brussels-based designer Maarten De Ceulaer designed his designs by scanning images of various birds and digitally combining them into abstract, asymmetrical shapes.

The two resulting Feathers series rugs are made of wool, cotton and silk at different heights to create a sense of depth.

"To achieve the extreme detail of the design, we had to use an extremely high density of single nodes: 232,000 per square meter," said Lora.

Plaster work by David / Nicolas from the Cc-Tapis Spectrum catalog.
Plaster work by David / Nicolas contrasts with a palette of dark pinks

She designs the duo for her Plasterworks series, which is available in eight variants David / Nicolaswanted a bunch of contrasting textures.

"We had to combine finishing techniques with parts of the carpet that were perfectly shaved and hand-made, while others were left raw," Lora explained.

Lunar Addiction by Studiopepe from the Cc-Tapis Spectrum catalog.
Lunar Addiction by Studiopepe is a hand-knotted rug based on the lunar landscape

The series The Lunar Addiction, designed by the Milanese design agency Studiopepe and Envoleé in collaboration with the architect Cristina Celestino, also combine different densities of material to create contrasts within the same color family.

In the meantime, Faye Toogood introduced scrap pieces and applications to create collage assemblage collages.

Envolée in the Forest by Cristina Celestino from the Cc-Tapis Spectrum catalog.
Envolée in forest by Cristina Celestino shows in sunset colors

Other designs in the catalog are Jean-Marie Massaud's Parvata, named after Himalayan rock formations; multicolored chess boards courtesy of Martino Gamper; Federico Pepes ode to the modernist architecture of Asmara and Garth Roberts's confetti-inspired after-party series.

Spectrum also offers new colors from Bethan Laura Wood's Super Fake series and a mix-and-match collection from Cc-Tapis' own design lab.

New & # 39; Hot & # 39; Color variations from the Laura Bethan Wood Super Fake collection for the Cc-Tapis Spectrum catalog. The photograph is by Alessandro Oliva.
New colors from the Laura Bethan Wood Super Fake collection. The photograph is by Alessandro Oliva.

Cc-Tapis was founded in France by the couple Nelcya Chamszadeh and Fabrizio Cantoni, before moving to Milan in 2011.

Spectrum marks the culmination of a series of high-profile collaborations with the brand, including Studio Klass for a rug collection that celebrates Renaissance art, and Patricia Urquiola for a series that introduces optical illusions into housewares.

Other carpeting experiments recently unveiled at Dezeen highlight the hidden side of embroidery and recycle old adidas sneakers.

The photograph was taken by Jeremias Morandell, unless otherwise stated, under the creative direction of Motel 409.

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