The improvement should increase completion rates and reduce turnaround time
We are pleased to announce the implementation of our new data collection platform. This initiative offers life insurance applicants another way to complete their medical history questionnaire.
Development of the platform
"When we designed this interface, we wanted it to be very intuitive and easy to use," said product manager Jason Day. "A self-guided experience has to be simple and easy to use."
To achieve this intuitive design, our product and development teams focused on the user experience by adding a dedicated UX expert who oversees every step of the development process and involved user acceptance testing by various stakeholders at all stages of the development cycle.
The unique, integrated tool provides a seamless user experience
The personal history questions that are displayed online are the exact same questions asked to the interviewers in the call center for your particular account. This requires that you only manage one interview script. In addition, applicants can seamlessly switch between online and call center services without missing (or duplicating) one step.
We have integrated our medical database into the platform so that applicants in a directory of more than 2.3 million physicians can quickly and easily search for their personal physician.
Insurers also have the option of adapting their contact campaigns to the applicants. If we now receive an email address of the applicant with the order, the applicants will receive an e-mail asking them to complete their interview on the medical history. This includes a unique link through which you can access your script online, as well as your company-specific callback number for our call center.
Electronic signature is
Available after completing the medical history questionnaire. The collected signature
and all responses will be mapped to your state submitted forms as they are today.
Gather user feedback
It was important to us to find users for access to this platform who are unfamiliar with the process. We wanted to find out how the everyday person navigates through these questions. We took users from our Lenexa lab (removed from the current interview process) and from a local café to test the platform. In addition, we had a select group of clients accessing this platform from the point of view of the applicant.
In this test phase, 60 percent of users said that they would complete the interview on the deadline. For this reason, we recommend that you specify a default due date in the welcome email. This will encourage applicants to register and finish their interview before the date specified in the e-mail.
We also received feedback
In terms of our navigation buttons that allow users to save, go back, and continue.
Our design experts have reconfigured them to be more intuitive to users
Other options to improve the applicant experience
By providing another option
To complete the applicant this step of the application process, we are
To do this at a time and in a place that is most convenient for them, is made easier for them
She. Our goal is to help you increase and exceed your graduation rates
Expectations of your candidate.
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