07. August 2019 – Jordan Brand launches a shoe package that includes four silhouettes: the new Jordan Jumpman Diamond, the Air Jordan XXXIII SE, the Air Jordan IV and the Air Jordan XII.
Jordan Jumpman Diamond
Jordan Jumpman Diamond, the brand's latest performance shoe and a collaboration between Tinker Hatfield and the Jordan Brand design team, wears a white, red and gold color palette and features an upper that reveals the flag marks of the participating nations. On the inside of the tongue is the English phrase "For the Love of the Game".
"When designing the shoe, we talked to Tinker about how you offer something with a certain attitude that still makes sense," says David Cin, Senior Design Director of Jordan Brand Performance Footwear. "Tinker was looking for a density in the frame where you need it the most while you play."
The Jordan Jumpman Diamond will be released in Greater China on August 8th.
Air Jordan XXXIII SE
In the Air Jordan XXXIII SE collection, the colors white and gold are combined with flag markings on the upper. Chinese characters spell out "Love The Game" on the inside of the tongue.
"The FastFit technology of the Air Jordan XXXIII It took us to a new place where we could narrow down and simplify at the same time, "says Cin.
The Air Jordan XXXIII SE released on August 22 in Greater China.
Air Jordan IV
The silhouette is held in a dominant hue of purple and contrasting navy blue details. The original mesh-filled sections of the Air Jordan IV are replaced with graphics inspired by the national flags of the tournament participants.
"This year is the 30th anniversary of the Air Jordan IV, and we wanted to celebrate this moment in the collection," says Cin.
The Air Jordan IV kicks off on September 1st in Greater China.
Air Jordan XII
The Air Jordan XII is provided with the color scheme of the collection, while the national flag element is embossed on the side sidewall of the shoe. The five Chinese characters for "Love The Game" are under the heel strap.
"The silhouette stands out in the pack when it was Jordan Brand's first game shoe to hit the market in Greater China," says Cin. "Gold is related to the idea of playing medals and trophies – and accomplishing the same thing MJ achieved."
The Air Jordan XII will be released in Greater China on August 24th.