Why tiles is an initiative of the Tile Council of North America that was conceived as a kind of “Got Milk?” Campaign for ceramic tiles as the ideal building material compared to alternatives for floors, backsplash and other interior features. They contacted us first to create their website, but the main intention was to increase their traffic through SEO.
Why Tile is an important SEO account whose budget is primarily for link building, content creation and technical SEO. We have had great success simply pushing their top funnel strategy and supporting the website with links from our other customer sites, guest posts and building links to their case studies / picture galleries.
The result was strong keyword positions for key segments (kitchen tiles, ceramic tiles, etc.):
Of course, this has had a major impact on website traffic – increasing traffic is our primary goal in this context:
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