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With 2,310,185 vehicles sold in 2018, Mercedes-Benz is the top-selling premium brand in the automotive industry for the third time in succession. BMW has nearly 185,000 cars behind it, while Audi 2018 sold 500,000 fewer cars than Mercedes-Benz.
Despite the challenges for the entire industry and the introduction of the WLTP standard, Mercedes-Benz achieved the eighth record year in a row for Mercedes-Benz.
With 2,310,185 units delivered in 2018, Mercedes sales once again rose by 0.9%. This makes Mercedes-Benz the top-selling premium brand in the automotive industry for the third time in succession. The new sales record was driven in particular by the success of Mercedes-Benz in the Asia-Pacific region and its Chinese core market. The Asia / Pacific region is the only region in the world where Mercedes-Bens recorded an increase in sales. In the Asia / Pacific region, 943,473 units were sold. This corresponds to an increase of 7.8% in one year.
China is the world's largest sales market with 652,996 vehicles sold last year. Mercedes-Benz is the only premium manufacturer to have sold more than 600,000 automobiles in China in one year – a milestone that was reached in November 2018.
In Europe, 933,697 cars were sold, of which 303,862 in Germany (+ 0.1%). The SUVs, the S-Class and the new A-Class recorded the highest growth in Europe.
In the Nafta region, 378,013 units were handed over to customers in 2018. Despite a decline in sales of 5.6%, Mercedes-Benz was also the best-selling premium brand in the NAFTA region in 2018.
With 820,721 units sold (+ 1.9%), the SUVs contributed significantly to last year's sales success and accounted for more than a third of total Mercedes-Benz sales. The best-selling SUVs were the GLC and the GLA.
Every fourth car sold was a small car. 609,000 customers worldwide received their new A-Class, B-Class, CLA, CLA Shooting Brake or GLA. The new A-Class achieved 2018 global growth of 3.4%.
On the other hand, the C-Class, with 397,000 units sold in 2018 (sallon and estate), is the highest-volume Mercedes-Benz model. Double-digit growth was achieved with the long wheelbase version of the exclusive C-Class sedan built and sold in China.
The S-Class is still the best-selling luxury sedan in the world with 77,927 units sold, while the Mercedes-Maybach S-Class reached a new record in the top versions with a sales increase of 21.8%.
The V-Class set a new record with 62,699 units sold, while the new Mercedes X-Class 2018 found more than 14,000 customers.
The sports division of Mercedes-AMG sold 118,204 vehicles in 2018, making it a leader in the premium sports market.
BMW has announced that the BMW Group 2018 is the world's leading premium car company, because Bayern have cumulated the sale of BMW with mini sales. In 2018, 2,490,664 (+ 1.1%) BMW, Mini and Rolls-Royce were delivered.
Despite a sales increase of 1.8% in 2018, the BMW brand delivered 2,125,026 vehicles, almost 185,000 less than Mercedes-Benz.
As with Mercedes-Benz, BMW posted the best results in the Asia-Pacific region. However, Bayern continue to publish revenue data by region only for the entire group and not for brands.
Nevertheless, BMW has sold less BMW and Minis in the Asia / Pacific region than Mercedes-Benz. In the NAFTA region, BMW was the only premium brand to record growth of 1.4% in 2018.
The SUV accounted for 37.3% of BMW's total sales, which equates to 792,635 cars.
Another significant growth came from the BMW 5 Series. Sales of the world's most popular premium sedan increased by 12.7% to 328,997 units in 2018.
In 2018, 142,617 electrified BMW and Mini were sold. The BMW 530e was the bestseller of all BMW and Mini Plug-In Hybrid models with 40,260 vehicles sold (12.2% of the world's BMW 5 Series Sedan). 34,829 BMW i3s were sold, an increase of 10.6% due to the new larger battery.
The BMW M GmbH division posted a new sales record with over 100,000 units sold. With 102,780 units sold (+ 27.2%), BMW M GmbH approached the Mercedes-AMG with 118,204 vehicles sold (-10.4%).
The bad surprise came from Audi, the only premium brand to report a 3.5% decline in global sales.
Dieselgate had a very strong impact on sales, especially in Europe, where Audi declined 13.5%, mainly because many versions were not available after 1 September 2018.
The future also looks bad, as Audi sales fell by 14.3% worldwide in December 2018 and by 20.9% in Europe.
The only region where Audi recorded an increase in sales was in China. Audi sold 663,049 vehicles in China last year, an increase of 10.9%.
In the US, Audi posted a result of 223,323 units sold (-1.4%), but is still very far from BMW and Mercedes-Benz.
|18th of December||Change in%||January to December. 2018||Change in%|
|of it Germany||27528||27.60%||303.862||0.10%|
|of it USA||32016||-9.10%||315959||-6.30%|
|of it China||49.907||3.70%||652996||11.10%|
|of it Germany||16937||-10.00%||260.456||-11.60%|
|United States of America||22765||-15.60%||223323||-1.40%|
|of it China||62895||20.90%||639.953||7.7|
|of it USA||37.154||-4.40%||354.698||8.1|