Press Confidence from India
January 28, 2019 11:53:24 IS
According to RS Sharma chairman, telecom regulator TRAI is confident that at least 90 percent of televiewers will board before 1 February, before the deadline for switching to the new broadcasting and cable services tariff system expires. The strict time limits and only a few days until the decisive changeover are available. The regulator also monitors the progress made by the Distribution Platform Owner (DPO) and broadcasters in taking consumer decisions.
In an interview, Sharma told PTI that the trend seen in recent days – a sudden increase in customer preferences among service providers – suggests that the desired level of 100 percent onboarding is "coming soon".
Previously, the Telecom Regulatory Authority of India (TRAI) said on January 24 that nearly 40 percent of consumers had already exercised their options. "It's true that the pace was not good at first, but now it's been up in the last few days, and if we look at the trend, we'll be able to reach over 90 percent by January 31 … there it can be 10 percent of the cases in which people travel or are not at home. "
TRAI had introduced the new tariff regulation and regulation system for the broadcasting and cable sector, which would pave the way for consumers to choose channels they would like to see and only pay for them. Each channel should be offered a la carte, with a transparent display of tariffs in the electronic program guide. Although TRAI had prescribed a graded roadmap for customer onboarding, the pace of this development was initially slow.
The regulator has ruled out an extension of the upcoming deadline, and Sharma said that in some cases the operators themselves – certain associations and broadcasters – had made written submissions, and the deadlines should not be changed.
To ensure smooth implementation and consumer awareness, TRAI has published advertisements, created YouTube clips, and held regular meetings with broadcasters, direct operators (DTHs), and multi-system operators (MSOs) to monitor customer selection progress.
"We check it every day. We also review apps from various DTH operators to see how customer-friendly they are to record audience selection, "said Sharma.
The new regulatory system of #ICYMI @ TRAI for broadcasting and cable services will be online on December 29th. @Nandiniwhy explains what it's about. pic.twitter.com/J4wBKpqfVP
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The monthly bills of the customers who select the channels they see will "certainly sink," Sharma said, adding that viewers should not hoard channels unnecessarily, as they will always be able to put them in the shopping cart , whenever you want .
"People often buy goods they do not need today, but think they will need tomorrow. Tomorrow, if they want to see a canal, they can buy it … why should they hoard the canal, because this is a costly hoarding, as they have to pay for it, "he said. TRAI said in a statement last week that the work involved in consumer channel selection is "in full swing".
The Authority has also been informed that certain rumors and misleading information are still being circulated, claiming that a further extension of the deadline for obtaining consumer decisions is being considered, given the considerable momentum in obtaining decisions and the Assurances from all service providers, "said TRAI.
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