The art of creating cozy spaces that sell – Kitchener-Waterloo Home Staging Blog Home Staging

Home staging is one effective marketing tool for homeowners who want to make their properties as salable as possible. One of the trends we’ve seen is the overlaying of textures into spaces to make them better inviting and cozy, In the past, it was common for home staging to make rooms look very simple and bare. However, trends show that layering texture can be the key to better selling the lifestyle that the property offers.

comfortably staged living room
Layers of texture and color make this space inviting and cozy for home buyers. It’s all about marketing and selling lifestyle!

Women in particular are strongly influenced by the texture in a house. With upholstered chairs, several accent pillows, soft carpets and strategically placed soft decor, they can be better connected to rooms. This is important because statistically women are the most likely to shop online for their next home, and it is often women who vote to buy a home. Creating cozy spaces is the key to improving the overall attractiveness and marketability of a home.

Here are some tips to make your rooms more comfortable and salable:

  • Use a defined color palette (as in the picture above) to use upholstered furniture and place accent pillows and throws on the seating areas
  • Use neutral carpets to define seating areas and visually connect all furniture
  • Add stools and / or structured baskets to fill rooms and make rooms look finished and inviting
  • Add some green and wood to give your room warmth and natural elements
  • Use a dark color for a wall (we love navy) to add warmth and fullness to a room
  • Match dark colors with equally light tones and metallic reflections to create a drama and make rooms unforgettable

It’s easy to go overboard if you put TOO many things in a field. Comfortable does not mean overloaded. Remember, we want to highlight both lifestyle and home so that too much furniture, too many patterns, or too many things can make rooms appear small and distract from architectural features. This is an art, so we always recommend hiring a professional – like our team – to help you strike the right balance in your home!

staged dining room
Rich colors such as the navy blue color used here help to give this room warmth and fullness. With this in mind, the focus is on all other furnishing and polishing details.

To arrange a consultation with our team, simple visit our website to start. As simple as that!

Rooms in Bloom Home Staging is Kitchener-Waterloo’s leading home staging company with more than a decade of experience staging homes in the Waterloo region. From comprehensive advice to complete staging solutions, we can support you in making your property both highly salable and marketable. Contact our office today at (519) 804-STAGE or visit our website Learn more about our services and the production designs that our team created. We make it easy for buyers to fall in love with your home!

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