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ultimately: It is not uncommon to encounter Uber drivers offering the drivers a bottle of water or a piece of chewing gum, but to this point the perks were on the dime of the driver. With Cargo, drivers have the opportunity to sell snacks to the drivers and make a profit.

About offers its drivers another way to earn revenue while improving the driving experience with a new one partnership With charge,

For those who are unfamiliar, Cargo is a start-up that provides in-vehicle commerce for the ride. Think of it as a mini-mart in your Uber-Hop-in, make one or two purchases with your smartphone and the driver will hand over the treats if it's safe. Practical, right?

There is an additional incentive for brands to participate in the program. In addition to simply providing their products to more potential buyers, companies also get detailed analysis about drivers – where you were in your car, if you regularly buy a specific product, etc.

Uber drivers in Los Angeles and San Francisco can pick up a cargo box with their nearby Greenlight hub.

Cargo says it adapts products by market, season and time of day to provide the best driver experience. In its first Californian markets, Cargo Rxbar will be carrying protein bars, Kellogg's NutriGrain bars, Tazo's iced tea, Extra Chewy Sweets, Happy Plugs Studs, Winky Lux Matcha Lip Balm and Patchology Eye and Lip Gel. Free samples of selected products will also be available, says Uber.

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SOURCES: TECHCRUNCH.COM GSMARENA.COM MACRUMORS.COM FIRSTPOST.COM ANDROIDCENTRAL.COM PHANDROID.COM TECHSPOT.COM
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