I recently met with a young Nigerian who lived in the Diaspora and seriously thought of returning home permanently. She was back in the country for a short time and wanted to use the opportunity to socialize and generally set the landmarks for her return. From the look in their eyes, when I was done, I was sure that I had done an incredible job of discouraging them. That was not my intention, but in my usual way of 'brutal honesty'. I did more harm than good.

So I thought to write down my thoughts in a friendlier way. If you return to Nigeria to run a business or try to "revolutionize things in Nigeria," then this is for you.

Unlearn everything you've learned about business
Principles are universal, as they say, but the applications are local. Nigeria is really a unique environment that the laws of networking, follow-up, collaborations, etc. are all with a little tweak. While everyone in the diaspora is on a first name basis, Nigeria can lose a great opportunity just because they called the other party by their first name.

We are really no 190 million people
I am I do not even talk about how many we are, I'm talking about the available market most business plans as an indicator of possible success. The truth is that over 60% of Nigerians are very poor and if you do not sell any bagged goods, then keep in mind that your market is closer to 20 million, spread across the 36 states of the Federation. These are the people who can afford to use payment solutions or watch videos from the internet, etc. Now these 20 million are spread across all demographics, making even your market even tighter.

Everybody is Bulls #! + ting
I know that this is an excessive generalization, but to some extent everyone is trying to refine what they actually do. Some even point it out of the perspective of faith (to call things that are not what they are). Others are just painting pictures that are not true. My advice? Take everything with a pinch of salt

Image is everything
In Nigeria, what you know is not really as important as what you have or your status in society. While you may be able to travel by train to meet overseas, the type of car you drive in Nigeria makes an important contribution to how smoothly some businesses run. Your Instagram page has more weight in many areas than your intellectual abilities. and in general, how you appear is the true measure of your value. I often struggle to explain this because it portrays us as a flat people, but this is not an article of what we should be.

Who you know is far more important than what you know
Nigeria goes scratching your head on many things. The most skilled the job is not sure, as the person who is a second cousin to the main decision maker … and that happens much more than we realize.

Understand that Nigerians do not like change
On What I hear with people who want to return here to do business is " I want to revolutionize the way Nigerians "Blah blah blah …

This is the fastest way to frustration and depression for me While Nigerians love to change their mouths, they feel uncomfortable about changing how they do things. It can not be efficient. " But So We Always Made Things

Prepare for Any-How-Ness
I first saw the word (Anyhowness) from Twitter, and although it seems strange , it is probably one of the best ways to capture the general feeling of Nigeria, from the wide range of police profile to the way we drive in Nigeria is all anyway.

The headlines amaze you, how we can do anything at all, but the fact remains, we are like a people, coming from a society where most things are structured will probably be your worst shock, it will always offend you and yours Impair ability to work because you're trying to point out that "things should not be like this", but the sooner you realize that your handling of a mindset that has been cultivated for decades, the faster it wi you are to be

It's not about discouraging you, it's about opening your eyes to the reality of things. I know we made entrepreneurship sexy and romanticized the thought of coming back to make a difference, but while you're at it, you understand that Nigeria is trying to keep you as it is.

So, do

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