For more than a century, Bulgari has been responsible for the Italian style with its pioneering, creative spirit, inspired by the timeless beauty of Roman art while still maintaining a contemporary aesthetic. Its striking architectural features are also often reflected in the product designs, as the large and weighty gold links with interlocking steel style show.
Bulgari & # 39; s new flagship store in Kuala Lumpur is experimenting with new ways to convey the luxury of brand heritage. Located in the heart of the Bukit Bintang district, Bulgaris flagship store is built on the thought-out design of MVRDV.
The Dutch company MVRDV is an architectural firm responsible for projects such as the "Pushed Slab", a sustainable office building in Paris. Urban planning and town planning master plans in Bordeaux and Caen, France. MVRDV's vision for Bulgari's flagship store in Kuala Lumpur is a golden-infused face and a concrete structure with illuminated marble veins that are visible on both the exterior and interior façades.
MVRDV refers to the cornice of Bulgari via Condotti shop in Rome. In the case of Bulgari Kuala Lumpur, the brand has staged the traditional materials by using rough concrete with resin veins that are illuminated from within. The result of this reinterpretation of materials has created an organic effect on the way the light is poured in the store and on the facade: During the day, the road is given a gentle touch of radiance, while at night a more dramatic effect is achieved with a warm, amber-colored shine.
"Bulgari is a bold, glamorous, exuberant and indisputable Roman brand, so we have interpreted these themes as key elements of an innovative façade." – Jacob van Rijs
"With this new facade We emphasize the historical essence of the prestigious Italian brand for the world, not only for the past, but also for the future," says Jacob van Rijs, co-founder of MVRDV. "Bulgari is a bold, glamorous, exuberant and indisputable Roman brand, so we have interpreted these themes as key elements of an innovative façade."
This project is the first in the series of facades designed by MVRDV for Bulgari. The marble design is an approach that offers endless possibilities that are equally sophisticated and innovative. According to MVRDV's own words, this technique can be applied globally, making the facades of the brand instantly recognizable worldwide.
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