So far Rebel became known as Platform which allows marketers to integrate interactive elements into their e-mails . Today it launches a new version of its API that allows developers to create whole emails, interactively or not.

Co-founder Joe Teplow stated that the new Rebel Lite API was created in response to developers the company's API .

"Our customers were thrilled to be able to produce these convertible modules in bite-sized pieces using our API," said Teplow. In fact, they loved it so much that they started asking, "Can we create the entire email with your API?"

So, Teplow said with the Rebel Lite API that they can create emails with JSON. "without writing a line of HTML."

And yes, this is a developer-only tool, not a drop-and-drop e-mail editor for marketers. Teplow said the industry has become increasingly complex. "Email as a channel requires really tight integration between marketers and developers."

But what's so hard about sending an e-mail? Kevin Dutra, who leads the Rebel product team, said, "The main problem with email market fragmentation on the replay side."

In other words, Dutra has carried out extensive testing to make sure that your emails are displayed correctly on all devices e-mail client to make the creation of emails a full-time job. On the other hand, Rebel constantly observes changes in e-mail rendering. So, when you create an email with the API, you can take full advantage of knowing that your code is up to date and receiving your emails

In addition, Rebel has created a number of reusable components, to enable the creation of complex layouts.

Teplow added that the new API Rebel could help reach a new audience – not just large companies, but also "regular developers in a smaller company."

"They were not suitable for Rebel before, but we're starting to let these people in," he said.

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