Well, Volkswagen has dusted off the old rhyming dictionary and used it to sell the Jetta with a new multi-part ad series.
The ads are called "Turbo-Whoa", "Bass", "Rings". "Puzzle" and "App Magnet" and more, and mark the new renewal of the new model and its high-end features.
The ads not only highlight some of Jetta's finer qualities, they also contain the music of 12 aspiring artists on the Interscope Records label, including YUNGBLUD, Gryffin, Louis the Child, Kali Uchis, and others Artists whose names make me feel old and out of my depth.
"To revitalize one of Volkswagen's most famous vehicles, we wanted to convey a youthful and funny side of the brand," said Todd Riddle, EVP, Executive Creative Director for Deutsch. "We've used a variety of production techniques and music in unprecedented ways, a perfect reflection of the soul of the brand, signaling a major advance with the new Jetta."
We drove the new Jetta in April and in our estimation, it's a pretty solid car that does everything you expect of a Jetta.
Even with the success of the Atlas and the Tiguan, VW can not really afford the bestselling car in its North American lineup Designed specifically for North American tastes, as we buy it with the greatest zeal, the Jetta starts at just $ 18,545 (that's $ 100 less than the Jetta), so it's making good progress.
SOURCES: CARSCOOPS BMWBLOG MOTORAUTHORITY
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