Keep the momentum going
In the last post, we talked about how to bargain with your big fish and how to nurture and expand the relationships you are building. Today we’re going to talk about the power of your fish and how you can use it to your advantage.
One of the most important aspects of doing this is getting your cheerleader to cheer. This refers to the ally you have created in the company that must remain loyal to you so that you can continue a profitable partnership with your fish. You can keep your champion going by offering or doing a number of things to show appreciation. Some of these things are:
- Share the spotlight.
- Help them thank their company with new products and services.
- Connect them emotionally with your company.
- Know when to leave them alone.
- Keep your “family” happy.
- Stay on the front lines.
Now that you have some ideas on how to build solid relationships, you need to look for people to build those relationships with. These alliances help you attract bigger customers who will stay with you forever. You can often step in the door by offering them something in exchange for something they need:
- Better work experience
These are all great ways to feed your alliance. You need to develop a relationship by considering the things a big fish can offer you besides money. These can be:
- The opportunity for your company to expand
- The opportunity to learn from the experience and find ways to grow
- The opportunity to improve your processes, systems and other business methods
These are some of the best ways to keep your alliances going and keep your partnerships fresh and satisfied.
If you need help with any of these tactics, try our FREE test drive, which has great tools and resources that can help you every step of the way.
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