Without the iceberg the Titanic would have come to New York, more than 1500 people would not have died. James Cameron would not have won three Oscars (Best Picture, Best Director, Best Editing), either for the 1997 movie, which tells the story of the theoretically unsinkable ship. So the iceberg was the culprit, right?
Well, the iceberg just swam because the icebergs know that. It was the captain's fault that led to one of history's biggest shipwrecks. Likewise,
As expected, Fiat fell the most by 45.5 percent to 1,229 vehicles. Dodge declined 33.9 percent to 27,600 units, while Chrysler declined 24.0 percent to 10,584 vehicles and RAM 19.3 percent to 31,700 units. Why, even Jeep, which currently has probably the best portfolio of all FCA brands, has also fallen, although the decline of 1.9 percent compared to the results of all other brands practically no worries.
As the report shows, Last year, the FCA recorded a year-on-year decline of 16 based on daily turnover. This is not a typo: 16 continuous declines ! This has a very simple explanation. Over the past decade and a half, Fiat Group managers have made one mistake after another, so it was inevitable that things would eventually turn very, very angry.
So why, you might ask, blame only Marchionne? On the one hand, he has been the boss of the ship since 2004 and, on the other hand, he himself has made very bad decisions. While he was initially applauded for Fiat's quick turnaround into the straight-for-profit zone and acquired Chrysler when he filed for bankruptcy, we really can not remember all the mistakes and
He killed Lancia
It's not that the brand was really healthy when Marchionne became the group's CEO, but his Decision to roll
He left Fiat with a very limited lineup [19459016
Let's take a look at the range of Fiat, shall we? Well, we have the
He has still not been able to revive Alfa Romeo
At this point, one could cry "unfairly", z sub his lead, Alfa, which has gotten more fuel from petrol than any other automaker, launched its first rear-wheel drive sedan and its very first SUV. As the initial excitement wears off, it is clear that Alfa's offer is very limited as it consists of the MiTo (a stylish punto with less space and a higher price), the Giulietta, the
This is to be the brand that will fight against BMW,
He can not conclude a contract with another manufacturer
In the automotive world, it is currently about mergers and large cooperations, the lesser development – And manufacturing costs and thus enable higher profit margins.
Not long ago, Marchionne stated that
On the other hand, although their supercars are rivals on the road, Lambo does not have much of racing history, while Ferrari's name is inseparably linked with motorsport. An SUV will certainly increase sales, but that changes brand DNA.
Ferrari was never about volume, despite the fact that it will sell every single car sold. It could look like a turd, and it will still sell as long as the Cavallino Rampante does. But a Ferrari-badged SUV? Enzo has to roll in his grave!
True, Maserati built the Levant (which by the way
There are many more things we could say, for example, how the FCA gives its US brands a range that fights mostly against GMs and Ford's much younger portfolio, or how, when the whole industry is working on electrification,
Instead, we will conclude this with a proposal: Just return
SOURCES: CARSCOOPS BMWBLOG MOTORAUTHORITY
CLASSICCARS SPEEDHUNTERS MOTOR1
DUPONTREGISTRY AUTONEWS OLDCARSWEEKLY
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