Kia relied on the celebrity power of Christopher Walken for his 2016 Super Bowl commercial.
Kia returns to the Super Bowl for the ninth consecutive year as the automaker establishes itself as one of the most faithful advertisers in the game. According to a speaker, Kia will take a place on the side of David & Goliath as he refuses to explain the creative details or length of the ad.
Kia has often used celebrities in his Super Bowl ads. The brand laughed in the last game of the season with an ad in the lead role Melissa McCarthy stuffed the environmental data of the 2017 Niro hybrid crossover when she was trying to rescue a whale, a tree and a rhino. The spot called "Hero's Journey" won the Super Bowl Ad Meter  from USA Today . Kia knocked Christopher Walken in 2016 and Pierce Brosnan in 2015.
The 2018 Super Bowl ad is being watched by Saad Chehab the former Fiat Chrysler marketer was behind the icon " Born of Fire " Super Bowl ad for Chrysler in 2011, which played rapper Eminem. Chehab, who left FCA in 2015, joined Kia Motors America in May as marketing and communications chief.
Kia "is not lacking in advertising successes in the Super Bowl," he said in a September interview with Automotive News . "Now it's more, how do you continue this great work that you've already done and add extra customers to your brand who have not thought about it yet?"
Kia could use a boost. The paragraph fell in November by 15.6 percent to 44,302 vehicles. In the 11 months that ended in November, Kia sales after Automotive Automotive News were up 7.9 percent to 546,629.
Kia is the first car brand to confirm its advertising campaign for the February 4th Super Bowl others will surely follow. In the 2017 game, eight automakers ran a total of 10 ads. After all, at least two of these brands, Honda and Mercedes-Benz, do not plan to return in 2018, according to spokespeople. The other automakers that ran places in the 2017 game were Fiat Chrysler (Alfa Romeo); Audi; General Motors (Buick); and Toyota's own Lexus.
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