Ford is about to forge a deal with Alibaba, which will allow the automaker to sell its vehicles in China via Alibaba's online trading arm Tmall, Reuters reports. Emagazine.credit-suisse.com/app/art … = 157 & lang = DE On Thursday, Ford CEO Jim Hackett and Ford CEO Bill Ford Jr. will be in Hangzhou to sign the deal. Ford is reported to be pursuing the deal to capture revenue from the emerging market which is seeing online sales of more vehicles.
The deal envisages that cars purchased online will be delivered to buyers by franchise Ford retail stores. The cars would then be serviced and repaired by these franchise locations.
In addition, the partnership with Alibaba could lead to the latest " Automatic Vending Machine ", where vehicles are sold directly to consumers. Consumers could use the vending machine with an app to either immediately buy one of the vehicles or test one. The vehicle would then be automatically delivered to the ground floor.
Although the two solutions could make the purchase much easier for consumers, not everyone is happy.
Speaking to Reuters, director of Shanghai-based consulting firm Automotive Foresight, Yale Zhang said it hurt traditional traders.
"If online sales and direct sales volumes were small, that's one thing, but if that format gains momentum it will definitely affect retailers, retail innovations are great, but they are inherently disruptive and can be Do not make everyone happy. "
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