Alexa gets her first celebrity voice, and that's Oprah. Instead of being too excited, Oprah will not respond to your daily questions, as Alexa does – instead, the addition of Oprah's voice is part of a holiday shopping promotion between Oprah's O Magazine and Amazon, where Oprah Alexa will help clients buy their "Favorite Things" ,

O, The Oprah Magazine and Amazon have collaborated in recent years to promote Oprah's favorite themes online and mobile through a special Amazon storefront, but this is the first time that experiences have been made about the Alexa platform made by Amazon and their echo series of smart speakers.

[1909006] To trigger Alexa & # 39; s voice, Alexa users have to say, "Alexa, let's buy Oprah's favorite stuff."

Oprah will recommend one of her favorite products and give you background information on why she chose the item this year. Alexa will then ask if you want to buy the product and you can answer "yes" or "no". If "No", Oprah will move on to the next item on the list.

If anything, this integration is more of a gimmick to promote Oprah's holiday list and Amazon's echo speakers. However, it is not a very efficient way to buy. Not only does it force you to listen to items individually, it's also difficult to get people to shop on their own based on product suggestions and descriptions. Most people want to see photos – and sometimes even videos – before making an online purchase.

This does not mean that Alexa spokespersons can not be useful to buyers. They are only helpful in everyday purchases – such as reordering ordinary household items or unique items that you do not want to bring to the store, such as paper towels, diapers or pet food. Alexa has not proven to be a useful discovery platform for new products yet.

But if anyone can sell items that are seen unseen, it could be Oprah, given the large fan base for their annual gift guide. And if not, then Amazon did not harm it.

This year, there are 102 products on Oprah's list – the largest list in the 21-year history of Oprah's favorite items. The 2017 list includes a Samsung TV, a 25-pack Julep lipsticks, waterproof snowshoes from Sorel, emu slipper sandals, Oprah's new book "The Wisdom of Sundays," Frozen Wild Blueberries, Monochrome Bicycles, Gourmia Automatic Healthy Frozen Dessert Makers, and many others items. The list is also filled with perennial favorites, such as Philips Sonicare Toothbrush, Casa Dragones Tequila, Beats Headphones, Butter London Nail Polish and more.

Of course, the list is still available on and in their app, where it's easier to shop.

If you just like the idea of ​​changing Alexa's voice for a celebrity or anything else, today you can not do much more than exchange the US version of Alexa for a British accent or let them speak in German. Hopefully this will change soon, as both Apple and Google already offer male votes and virtual assistants should not be women.



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