Waymo is working with a number of organizations on a new, self-sustaining educational campaign to answer the public's questions about autonomous vehicles and technologies. The program is designed to provide easily accessible information, answers to questions such as "Are driving cars safe?" And "How do they know what to do?" Includes and the participation of Mothers Against Drunk Driving, the Foundation for Blind Children, the East Valley Partnership and the Foundation for Senior Citizenship
The new campaign "Let's Talk Self Driving" will involve both digital and outdoor advertising with an initial focus on Arizona. Waymo is currently testing its Autonomous Ride Hailing Service in a limited pilot project. The plan is to turn it into a national program, whereby the contact with Waymo's self-employed technology is a key requirement for his expansion.
The partners of Waymo in this program could be the most significant as it hopes to promote the acceptance of autonomous vehicles among members of the public who might be skeptical of sharing the streets with self-propelled cars. MADD President Colleen Sheehey-Church states in a statement that self-proponents can "completely eliminate drunk driving and other causes of traffic," while the NSC says that "automation holds incredible promise," but "Americans must be able to understand vehicles and can not. "
Both the Foundation for Blind Children and the Foundation for Older Life focus on the message of how autonomous driving could promote the independence and mobility of the population, which is currently a challenge. The East Valley partnership supports the potential of autonomy to reduce congestion and release more productive time.
Waymo would in principle have asked no better partners in this initiative to demonstrate the potential public utility of the nationwide introduction of autonomous vehicles. Public acceptance, which will have enormous implications for regulatory concerns, will be just as important as the technology to bring automotive vehicles to the consumer. Therefore, this campaign is probably one of the many attempts to move the needle in general awareness.
SOURCES: TECHCRUNCH.COM GSMARENA.COM MACRUMORS.COM
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