A few months ago we completed a website project for Greg Collins and Ana Gispert. It has been going very well since then.
Our common goal was to develop a real estate website where they could focus on gaining and winning the trust of a certain audience: a 35-45 year old couple with double income looking for new / pre-built houses in Southern Dade County is looking for. Florida.
Inspired by the success that so many of our clients in the Miami region have achieved with their blogging efforts, they were determined to do everything possible to achieve similar results for their niche.
After the new website was designed, we focused all our efforts on the blog:
Who you blog to
What to blog about
How often blog
How to find
How to read
And above all how to generate leads with blogging.
Here’s how it works:
What was your experience with internet marketing before you decided to work with Real Estate Tomato and create your new blog site?
GC – I had very little experience with internet marketing before choosing Real Estate Tomato. Before working at Jim & Co, I used a general, general-purpose website for my real estate business. It was useless.
What was your goal when you started your new blog page?
GC – In 2014 I noticed that more and more of my business came from the sale of new buildings. I wanted to create a platform to present new buildings. My goal was to attract new build buyers to my website by providing useful information online about new model houses and new developments in my region.
What expectations were placed on what is required (in terms of effort) to successfully use the website to generate leads?
It certainly takes discipline and dedication to constantly create new content – but it was worth it.
GC – Jim and his team can quickly convey the formula for successful blogging. My initial expectation was that it would take a few months to learn how to use the back-end tools and a few months to create compelling content that would be picked up by the search engines. BUT it turns out that the back-end WordPress tools are very user-friendly and we created a lot of imaginative posts within a few weeks of the training. It certainly takes discipline and dedication to constantly create new content – but it was worth it. The nice thing about blogging real estate is that you can work on your content during your downtime. You will definitely get what you put into it.
4. Why do you think it is the best approach to focus on a particular niche when it comes to content marketing?
GC – If you focus on a particular niche, you are the expert in that category. It enlarges you as a specialized agent and eliminates the competition.
5. What success have you had in all your efforts?
GC – In the few months since we started blogging, we’ve already generated leads that have led to commissions of over $ 20,000.
6. How long did it take after the start for the strategy to work?
GC – It took about 2 months for the phone to ring.
7. What was the best thing you learned in your development phase?
GC – We learned that making videos brought us quick placements on Google. Videos also gave us quick results – people really responded to them.
To see what Greg and Ana have blogged about, or to learn more about new build homes in southern Dade County, visit their website.
At the time of this interview, they had published about 70 posts in 6 months, which works about 3 times a week.
They are placed on the homepage for a lot of targeted keywords / phrases and have not spent a cent on pay-per-click.
This is a success that continues even if they slow down their blogging pace. They outperformed their competition and confirmed their authority on Google.
They own the niche and Google has rewarded them for their efforts.
If you would like to see results like Greg and Ana, email us. We help you achieve this for you and your niche
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